first, the investment criteria of each mall are different, which is related to the target consumer group, product positioning, hardware facilities of the mall, its own investment strength, business circle and other factors, so it is not necessary to have the international and domestic first-and second-rate brands mentioned by the landlord. As far as the shopping malls mentioned by the landlord are concerned, I will give you the ranking according to the difficulty of entering the store: Oriental, Shuang 'an, Zhongyou, Juntai, New World, Joy City and Jinyuan Yansha. I can only make a subjective ranking because I don't know the specific situation of your brand. Dongfang is completely positioned as a first-line brand at home and abroad. Due to the above factors, Shuang 'an Zhongyou Juntai and others can't be completely positioned as a first-line brand, so there are also some unknown brands in the store to fill it. Although Jinyuan had a high-profile positioning at the beginning, it can only lower the threshold because of the difficulty of attracting investment. Joy City is a new project with a large business area, and it is impossible to be a first-line brand on some floors.

second, the definition of third-rate brands and/or self-created brands is rather vague. I'll take it as a brand with low popularity at this stage for the time being. Due to the reasons mentioned above, it is not without opportunities, which is related to the size of the company, but it is not the decisive factor, but the autonomy in the choice of floor, location, area and cooperation conditions will be lower.

materials

three, five certificates and one book: business license, tax registration certificate, organization code, trademark registration certificate, copy of corporate identity card, and relevant power of attorney in case of agency or custody. In addition, we also need the quality inspection report of the goods. If there are imported goods, a customs declaration form should be issued.

fourth, other materials include product atlas. For example, you should take the product atlas of autumn and winter clothes when you talk about cooperation now, and it would be better if there is an atlas of spring and summer clothes next year. There should also be a breakdown of your market distribution, such as which shopping malls in other cities in China have counters (preferably large shopping malls in developed cities such as Shanghai, Shenzhen, Guangzhou and Shenyang, floor, area, monthly turnover, etc.), and it is also best to have your brand plan or market positioning analysis report.

mode

5. Oriental, Joy City and Jinyuan in the listed shopping malls are in the form of rent. Zhongyou, Juntai, New World and Shuang 'an are joint ventures (running backwards), which is what you said. The forms of running backwards can be divided into guaranteed and unprotected. (For example, if you make a guaranteed bid of 1, yuan/month and draw 25%, then what you pay to the mall every month is 1, yuan x 25% = 25, yuan. Even if you don't sell enough 1, yuan, you have to give it to the mall of 25, yuan. But if you don't sign the guarantee, it's more appropriate. No matter how much you sell, it's 25% of the sales. )

6. Different shopping malls have different fees. You have to talk about this yourself, and even if the same shopping mall is aimed at different brands, it is different. For example, in which shopping mall a brand like ESPRIT is selected, it is about 2%, and the pile of brands like Yilian is just over 2, which will not exceed 25%. But the basic expenses include: quality guarantee money (deposit), advertising promotion fee, anniversary sponsorship fee, management fee, water and electricity fee, telephone registration fee ..... and other exorbitant taxes and miscellaneous fees, etc. Some shopping malls also have entry deposits. I only know that Joy City is more than 2 yuan per square meter per day in the rental shop. I'm sorry I don't know the other ones. (All the above words with margin are refundable.)

VII. The above does not include your decoration expenses, office supplies purchase, personnel recruitment, etc. If you are an agent or join the company, there will be expenses for purchasing goods from the company.

VIII. Many shopping malls, especially those with good business, are competing for brands, so you have to give kickbacks to the merchants in these shopping malls. The nature of kickbacks is one-off. The shopping malls listed by the landlord are ranked as follows in terms of darkness: Zhongyou, Shuang 'an, Dongfang, New World, Juntai, Jinyuan Yansha, Joy City, (this ranking is offensive reference)

Process

1 Early contact to discuss cooperation conditions.

2 determine the cooperation conditions and pay the fees (general shopping malls require to pay the quality guarantee money before entering the store).

3 determine the date of entering the store for decoration and the date of opening the store, and submit the decoration drawings to the mall for review (generally, it will take you two weeks to review the drawings, and your drawings can't be qualified at one time, so you have to revise them n times in the middle).

4 enter the site for decoration after the drawings are approved (find a reliable decoration company, and don't make trouble for the mall because of this, which will affect your cooperation with the mall in the future).

5 the decoration is finished and the opening ceremony is held.