The Story of Rolls-Royce Car Logo
“Rolls-Royce is the only car in the world that can be called aristocrat.” In the spring of 1904, Henry Rolls-Royce, the miller’s son, Si and Charlie Rolls, who was born into an aristocracy, met on a train. The two hit it off and decided to co-found Rolls-Royce to produce high-end British cars. They named the car Rolls-Royce (once translated as Rolls-Royce). The trademark is made up of two red R's superimposed, which means that there is me in you and you in me, embodying the two sides. Harmonious and harmonious relationship between people.
Another traditional symbol of Rolls-Royce, the classical-style "Flying Goddess" statue appeared in 1911 and was designed by artist Charles Sarkos. It is said to be inspired by the art of the Louvre in Paris. A statue of an ancient Greek goddess in the corridor. The "Flying Goddess" clad in light gauze is light and graceful. Her opening ceremony was as grand as the first Rolls-Royce car rolling off the assembly line. Johnson, the general manager at the time, wrote: "This is an extremely elegant goddess. She represents the lofty ideals of mankind and the ecstatic soul of life. She regards the journey as the supreme enjoyment."
A "Flying Goddess" requires manual molding, at least 8 times of hand polishing and 64 minutes of machine grinding to be born. In fact, every goddess statue after final manual correction is not exactly the same and is a unique work of art. . The original standard configuration of the "Flying Goddess" was silver-white. Later, in order to show off its noble status, some car owners made it entirely in gold. Indeed, only the golden goddess statue can represent the unparalleled luxury of Rolls-Royce: the interior wood texture of each Rolls-Royce has its own unique style, and each has its own records and archives. If there is any damage in the future, you can Repair and restore to original condition.
A "Flying Goddess" needs to be hand-molded, at least 8 times hand-polished and 64 minutes machine-grinding to be born. In fact, every goddess statue after the final manual correction is not exactly the same. , are all unique works of art. The original standard configuration of the "Flying Goddess" was silver-white. Later, in order to show off its noble status, some car owners made it entirely in gold. Indeed, only the golden goddess statue can represent the unparalleled luxury of Rolls-Royce: the interior wood texture of each Rolls-Royce has its own unique style, and each has its own records and archives. If there is any damage in the future, you can Repair and restore to original condition.
As Johnson said: "The 'Flying Goddess' came to Rolls-Royce, and the whole world was immersed in the fresh air and the beautiful music melody of the wings vibrating." The luxurious Rolls-Royce It has conquered the hearts of heads of state and nobles from various countries, including the British royal family, and is also known as the "Emperor's Car". It also has strict requirements on the buyer's identity and background conditions. The American superstar "Elvis Presley" only obtained the qualification to purchase an ordinary-grade Rolls-Royce after many efforts.
In the spring of 1904, Henry Rice, the son of a miller, and Charlie Rouse, a nobleman, met by chance. None of them thought at the time that this chance encounter would lead to two geniuses working hand in hand to create a famous car and a myth.
Henry Rice was born in 1863. Since his family was not wealthy, he worked as an apprentice in a railway company when he was a teenager. At the age of 19, he became an engineer in an electrical company. He strives for excellence in everything he does and is good at expressing his thoughts in Victorian aphorisms. He often said: "Little things produce perfection, but perfection is by no means a small thing." He also said: "As long as something is done correctly, no matter how humble it is, it is also noble."
1903 , Les bought himself a second French Decauville sedan. But the car often broke down, which disappointed Rice so much that he vowed to design a car with a 2-cylinder engine. In 1904, the first car entirely designed and manufactured by Rice rolled out the door of his own factory.
Charlie Rouse was born in 1877 to a British aristocratic family. While studying at Cambridge, he bought a Peugeot sedan. By the time he graduated from Cambridge University, he was an expert driver. He was the first to complete a 1,000-mile reliability experiment, and in 1903, he drove a car with 80 HP to set a world speed record of 150 kilometers per hour in Dublin.
Rouse started the car business in 1902, and his "Rouse & Company" soon became one of the most powerful car dealers in the UK. But Rolls has always wanted to associate its name with high-quality cars. It wasn't until 1904 that he saw the 2-cylinder engine car produced by Rice in Manchester and was greatly shocked. The car started with a push button, ran very smooth and smoothly, made very little noise, and didn't break down as often as cars of the day. Rolls knew immediately that this was the quality car he wanted. He immediately loaned Rice's car to London and introduced it to his partner Claude Johnson. They were secretly happy: Mr. Rice was the mechanical genius they had discovered who would dominate the world. In December 1904, the first Royce car was displayed at the Paris Exhibition, causing a huge sensation. Subsequently, a historic agreement was signed in the UK, making Rolls the only company with the right to sell Rolls-Royce cars in the UK, and the company was officially renamed "Rolls-Royce".
The noble quality of Rolls-Royce comes from its superb quality. Its founder Henry Rice once said: "The price of the car will be forgotten, but the quality of the car will last for a long time."
On July 12, 1910, Rolls unfortunately died while driving. The plane crashed and he died. Rice became ill due to overwork and died on April 22, 1933. Their heirs changed the red double R's representing their names on the front of the car to black to express their condolences.
Rolls-Royce's success is due to its continuous adhering to the traditional British car-making art: concise, long-lasting, and meticulous. It is therefore incredible that more than 60% of Rolls-Royces built from 1904 to the present are still in good condition.
The most distinctive thing about Rolls-Royce is that it uses a lot of manual labor. In the UK, where labor costs are quite high, this will inevitably lead to high production costs. This is why Rolls-Royce One of the reasons why Les prices are amazing.
To this day, Rolls-Royce engines are still entirely handmade. What’s even more amazing is that the grille of the Rolls-Royce front radiator is completely completed by skilled workers’ hands and eyes without any measuring tools. A radiator takes a worker a whole day to manufacture, and then another five hours to process and polish it.