Anthelme Brillat-Svarin once said, "The discovery of a new food is more important to the well-being of mankind than the discovery of a new star." Then, the 1893 Chicago World Expo brought people "a string of new stars". The first kind of amber popcorn (Cracker-Jack) with unique taste was introduced by F.W. Rueckheim at the Chicago conference in 1893. At that time, Louis Rueckheim, the younger brother of F.W. Rueckheim, found a way to prevent honey from sticking to popcorn. This secret recipe is still in use today, and it is still a secret. Amber popcorn is made from a special kind of corn with the color of red poppy, which was first hybridized by American Indians around 8 AD. Some tribes in New England once coated this corn with maple syrup. The hot sale of amber popcorn activated the company of Lukheim Brothers. When Lewis promoted this product to a salesman in 1896, he shouted, "This is Cracker-Jack!" Thus, Cracker-Jack became the trademark of this delicious popcorn. In 198, Cracker-Jack was immortalized by a popular song called "Take me to a baseball game", because the song repeatedly sang, "Buy me some peanuts and Cracker-Jack."

in p>1912, amber popcorn put forward the slogan "everyone has a prize". At that time, every toy was packed with Cracker-Jack. In 1918, the cartoon star Jack Popeye and his dog named BINGO first appeared on the Cracker-Jack box, except that Jack's face was replaced by Robert, the little grandson of Lockheim. Later, a company headquartered in the capital of Ohio bought Cracker-Jack. Frito-Lay Food Company purchased the trademark right of Cracker-Jack in 1997.

Today, Cracker-Jack is one of the food series of Frito-Lay Food Company in the United States. This snack is found in school shops and ordinary markets. It is as common as peanuts and hot dogs in baseball, and it is also an indispensable part of American pop culture. Pabst beer won the gold medal in the exhibition in 1876 and the World Trade Fair in Paris in 1878. It won the highest prize at the Chicago World Expo in 1893 and was called "Blue Ribbon Beer".

in the 198s, bottled beer was still in the early stage of market, and most products encountered the problem of off-flavor. Best beer company found the crux, which is that poor storage conditions and slow transportation during the day lead to beer deterioration. By using high-purity and high-quality raw materials, they choose solid bottles to fill and store. They called this carefully brewed bottled beer "selected beer". According to a new packaging idea, Best Brewery tied a blue silk belt on its bottleneck as a symbol. I didn't expect this little tie decoration to have a magical effect. Beer with blue ribbons is very popular in the American market. By 1892, "selected beer" with blue ribbon became so popular that the company bought more than 3, yards of blue silk ribbon every year to meet people's needs.

At the Chicago World Expo in p>1893, people seemed to forget the ever-used name "Best Beer", and they all affectionately called it "Blue Ribbon Beer", which is the origin of Blue Ribbon Beer. In 1895, Best Beer Company decided to add the word "Blue Ribbon" to the trademark of "Selected Beer", and in 1898, "Blue Ribbon Beer" was officially registered. Since then, "Blue Ribbon Beer" has been selling well in the world, and it has been enduring for more than a hundred years. In the 199s, two Kellogg brothers devoted themselves to the development of cereal raw food. My brother John Harvey Kellogg is the director of a health care center, and my brother Will Keith Kellogg is the business manager of the center. The sanatorium emphasizes healthy living and controls patients' diet, so the two brothers invented many foods based on cereals. One day, the sanatorium prepared some wheat food for the patients, but they missed everyone's meal time because they put it on hold, so they decided to roll the prepared wheat food with hazelnuts, just like they usually make noodles. Surprisingly, what is rolled out is not the usual wide noodles, but thin small pieces. The two brothers baked these small pieces and tasted them themselves. The fragrant and smooth taste made them realize that they had discovered a new and delicious cereal.

At the World Expo in Chicago in p>1893, the Kellogg brothers started to provide visitors with this delicious and healthy cereal food for free, which was quickly recognized by the public. At that time, they didn't realize that it had created a brand-new industry. Since then, porridge has entered American breakfast, and "Kellogg brand" cereal has been sold to this day. In the spring of 1891, 29-year-old william regal Jr came to Chicago from Philadelphia with $32. Mr. Regley's entrepreneurial course in Chicago began with the distribution of "Regley brand" soap. He sent gifts such as baking soda to the merchants as an additional means of promotion. Soon, baking soda powder was more popular than soap, so he decided to buy and sell baking soda powder. Since 1892, Mr. Rigley has given merchants two pieces of chewing gum for every can of baking soda powder he sells. The gift plan was a great success. As a gift, chewing gum has more potential than the main product.

Mr. Regley believes that chewing gum has the business opportunities he has been searching for, and the Chicago World Expo has made his dream come true. In 1893, he introduced the "Yellow Arrow" chewing gum, which was favored by visitors of the Chicago World Expo. At the end of 1893, "White Arrow" was also introduced for the second time, and chewing Wrigley gum almost became a fashion.