Many friends ask me what brand of gold is best to buy. I know a lot about jewelry brands because my profession is jewelry store design and decoration, and I basically work with jewelry brands more. , and also know some knowledge about the jewelry industry. Today I will share it with you.

First of all, whether gold is good or bad is not determined by the brand, but by the quality and purity of the gold. It has nothing to do with the brand. Purity is what everyone cares about most, and purity is also The price is not determined by which brand advertises loudly. The more advertisements, the more famous it is, the better it is. There may be one OEM factory for many big brands, or the dealers all go to Shenzhen Shuibei to purchase goods. Then take it back to local wholesale or retail.

Many big brands now put all their energy into researching and developing product styles and processes, developing products that are more fashionable, novel and attractive to young people, and pursuing more progress in technology, such as : Lao Fengxiang has done a very good job in ancient gold and 3D hard gold. The best way is to pursue the best style while promoting the progress of craftsmanship, and to satisfy all kinds of consumer groups. Nationally speaking, the big brands do have better craftsmanship. The recommended brands include Chow Tai Fook, Chow Sang Sang, Kim Supreme, Tse Ruilin, Luk Fook, etc. These are all Hong Kong brands. Mainland China's current major brands include Lao Fengxiang, Chow Tai Seng, China Gold, Saturday Fortune, DBE, Mengjinyuan, China Jewelry, Laomiao Gold, and Jinliufu. Kim Dae Fook and so on.

Then let’s talk about what brand of gold is best to buy? In fact, as long as the purity is the same, every brand of gold is the same. The difference lies in the style and processing fees. The processing fees and reputation of big brands are high, so the selling price will of course be higher. It costs money to hire celebrities for endorsements and TV advertising. It also costs money. , so, which brand of gold to buy depends on your needs? If it is economical and genuine to wear for yourself, any brand will do, as long as it is a regular brand and a regular store. If you buy it as a gift, it may be more respectable for a big brand to be given as a gift. Of course, big brands will also have brand premiums, and the sales price will naturally be higher.

According to the annual jewelry sales ranking list of a certain year, Chow Tai Fook is undoubtedly the sales champion, followed by Lao Fengxiang. As a century-old store, Lao Fengxiang is still relatively trusted by Chinese people. Just look at Lao Fengxiang’s slogan, {Centennial Lao Fengxiang, Classic New Fashion}.

Personally, I think the most important thing is to buy the right style that you like based on your own spending power.