1. Industry analysis 1. Trends and prospects of the industry
(1) Since the international financial crisis has not yet ended, the domestic capital market in 2009 is still highly uncertain. As an IT company that mainly serves the domestic financial and securities industry, the company's business may be affected by the ups and downs of the capital market. But in the long run, the domestic financial and securities IT industry is still a sunrise industry. With the widespread implementation of large-scale centralized trading systems in the securities industry, the securities industry's demand for IT systems will gradually shift to service innovation, business innovation, management innovation, etc. The development prospects of software development, system integration, and technical services in the financial securities industry are still worthwhile. Be optimistic.
(2) The company’s system integration business has been adversely affected by the reduction in demand and IT budget contraction caused by the slowdown in economic growth on the one hand. On the other hand, it has also been supported by rigid demand and the country’s stimulation of domestic demand. The positive impact of increasing investment in infrastructure. Generally speaking, in the face of the complex external economic situation, the company can seize opportunities, overcome difficulties and strive for stable development through its unremitting efforts.
2. The market competition faced by the company
The financial securities software industry has certain entry thresholds. Customers have great expectations for the company's brand, technical strength, product maturity, service quality, etc. With high demands, the possibility of strong new competitors emerging in the near future is not very high. However, market competition among existing companies in the industry will still be fierce, and the competitive landscape will not change significantly.
2. Basic information of Jinzheng Shares 1. One of the leaders in financial securities software: The company is the largest financial securities software developer in China, with a strong presence in trading software, margin third-party depository software and marketing services. In terms of software, the company has won successive tenders. The company has been working on systems related to securities marketing services for 16 years. Among the 50 securities companies that have built call centers, 33 were built by Jinzheng Co., Ltd., accounting for 66% of the market share. The integrated marketing service platform launched by the company has been favored by many securities firms. Thirteen major securities firms, including CITIC Securities, Guotai Junan Securities, and Guosen Securities, have adopted this platform system. One of the company's most important product lines, the Jinzheng integrated marketing service platform, has a market share of more than 40%. In December 2008, the brokerage business management platform built by the company for CITIC Securities recently completed online acceptance. In January 2009, the "Jinzheng" trademark officially became a famous trademark in Guangdong Province.
2. Technical advantages: The "Jinzheng Financial Business Middleware Component Platform", a provincial-ministerial industry-university-research joint project jointly undertaken by the company and Peking University, passed the acceptance inspection. At present, this product has been gradually applied to securities and other financial related fields, including United Securities, Guotai Junan Securities bank-securities information trading gateway, and CITIC Construction Investment centralized trading system. The company obtained the National Computer Information System Integration Level 1 Qualification Certificate issued by the Ministry of Information Industry in January 2005. The China Securities Depository and Clearing Corporation network construction project developed by the company - the listed company shareholder voting network system has been successfully put into operation. The company has developed a new generation of risk control management system for Jinzheng based on advanced foreign risk control models, which meets the compliance and internal control requirements of securities companies and has been recognized by major securities companies. The company is the first in the industry to launch the "VIP Customer Quick Transaction Solution". The satisfaction of VIP customers has been greatly improved, and the "Yi Yang Zhi" self-service trading front-end software for quick order placement has been launched.
3. Tax incentives: The company has been re-identified as one of the first batch of national high-tech enterprises and will enjoy a preferential corporate income tax rate of 15% within the validity period of three years. The company was recognized as a key software enterprise within the national planning layout in 2008.