The picture of "Jiugongge" published by Li Tie in his personal Weibo is very informative (deleted). Among the nine pictures, two are the refueling posters of Li Tie partner Jianlibao, one is the poster of children's football education by Li Tie as co-founder, the other is the picture of ancient tree tea in rainforest, with Li Tie as the spokesperson, and the other two have replaced the brand logo of the national football sponsor with Li Ning.

sign a contract

Endorsement involves clothing, drinks and tea.

The endorsement cooperation is a part of the commercial map of Li Tie. At present, there are three brands that have cooperative relations with Li Tie, namely clothing brand Li Ning, beverage brand Jianlibao and tea brand Yulin Gushu Tea, all of which appear in the "Jiugongge" of "Weibo has goods" in Li Tie.

Among the cooperative brands, Jianlibao has the longest relationship with Li Tie, and the relationship between them can be traced back to 1993 "Jianlibao Youth Team". This has also become a "link" for Jianlibao and Li Tie to further endorse cooperation. In August 2020, Li Tie, who was promoted to the national team coach, visited Jianlibao again. Later, he became the star promoter of Jianlibao brand, and launched Jianlibao Li Tie co-branded cans. The cooperation between Li Tie and Jianlibao became closer and closer.

Among the cooperative brands in Li Tie, Li Ning has been cooperating for a long time. During his tenure at Everton, the top team in the Premier League, Li Tie became the spokesperson of the company's football series products and the signing player of professional football products, and created the exclusive "Iron Series" sneakers. Even after retiring, as a local coach, the cooperation between Li Tie and Li Ning has never been interrupted, and has been equipping the platform for the reprinted edition of Iron Series.

In June 5438+10, Li Ning upgraded this contract to a lifetime contract. Although Li Ning did not disclose the amount and specific years of this lifetime contract, he referred to the lifetime contracts of international brands such as Messi, Cristiano Ronaldo, James and McGrady. The lifetime contracts of Li Ning and Wade are basically 20 to 25 years. In addition, according to the endorsement fees obtained by active football and basketball players in China from brands, most of them are around 5 million yuan, so the lifetime contract signed by Li Tie will exceed 1 100 million yuan.

Another cooperative tea brand, the cooperation between the two parties was in May 20 17, and the brand also launched its exclusive "discus" tea.

There are eight companies directly related to Li Tieyou, two of which are in business. Network screenshot

Purchase enterprise shares

Directly related to 8 enterprises.

In addition to endorsement cooperation, Li Tie is also a shareholder of several companies. According to the survey data of Tianyan, there are currently 8 affiliated enterprises in Li Tie.

At present, there are two surviving enterprises: including Liaoning Li Tie Sports Culture Development Co., Ltd., and Li Tie holds 63% of the shares as the major shareholder; Shenyang Li Tie Football Club Co., Ltd., Li Tie holds 9% of the shares, and Liaoning Li Tie Sports Culture Development Co., Ltd. holds an absolute share, accounting for 90.9%.

There are three companies in the industry: including Guangzhou Li Tie Football Club Co., Ltd., holding 40% of the shares; Guangzhou Shibote Environmental Technology Co., Ltd. holds 25.5%. Gao Lin and Yu held 36% of the shares and participated in the investment in Guangzhou Spett Sports Development Co., Ltd., and Li Tie held 36% of the shares, making it the second largest shareholder.

Of course, in addition to directly related enterprises, Guangzhou Shibeite Sports Development Co., Ltd., in which Li Tie shares, also invested in Guangzhou Shibeite Network Technology Co., Ltd., and Guangzhou Li Tie Football Club Co., Ltd. invested in Guangzhou Li Tie Football Development Center. This also means that in addition to the enterprises directly involved in the investment, Li Tie also indirectly invested in two other enterprises.

In addition, in 20 17, Li Tie established No.8 Football Park in his hometown of Shenyang, which covers an area of 45 hectares and has also become the northern training base for Jianlibao junior football.

Editor Han Shuangming proofreads Chen Yanyan.