What are the application fields of fashion illustrations that are very popular now? Can you introduce it in detail?
Most fashion illustrations are mainly aimed at art appreciation and advertising, and they pay more attention to the application of painting skills and the visual impact of the picture. On the whole, its picture effect is closer to that of painting art, with extremely obvious artistry and distinctive personality characteristics. It is often used in sample promotions and advertising posters, and its role is to guide consumers to consume and make it popular. Style preview.
The audience also pays attention to and collects currently popular fashion elements in their daily lives. For example, many illustration designers will collect a large number of popular terms and colors when designing, and will also pay attention to popular makeup and more popular characters. Popular styles, and extract fashion elements from these fashion aesthetics, transform them into graphic elements required for fashion illustration design, and flexibly integrate them into fashion illustrations. Only in this way can we truly design excellent and unique products. Artistic fashion illustration. When creating, it is usually necessary to improve their ability to collect fashion elements and their ability to integrate popular colors into illustration design.
1. Collection of fashion elements
Fashion elements are widely used in the fields of business and art, leading various product designs and artistic expressions. The fashion element of clothing can be a silhouette, a matching method, or even an accessory. For example, MarMurube was born in 1979. She started painting when she was very young. She is an important figure in the international fashion industry. One of the most famous illustrators, her works cover various fields such as fashion magazines, advertising, product design, packaging and publishing. Her works are characterized by strong fashion elements, bright colors, and very fresh and energetic[2] . It is recommended that you collect some fashion magazines, such as "VOGUE", "Tatler", "InStyle", "MarieClaire", "ELLE", etc., to understand the current popular fashion elements, and copy the characters' clothing and matching, so as to enrich your creative materials.
2. Application of popular colors
Popular colors, clothing materials, styles and other elements together constitute the beauty of clothing. For most groups, "popular colors" "" is a noun that represents fashion. It also indicates the popular trend. It is a color that can change with the times. It has the characteristics of fast popularity but short cycle.
Generally speaking, popular colors will not remain unchanged. It occurs when the color application is recognized, followed and imitated by the public at a certain stage, causing it to form a certain tendency. It always evolves over time. Therefore, popular colors are the vane of fashion. If you master the rudder of popular colors, you can lead the trend. Through the fashion new product launch conferences of some famous clothing brands, you will find that every year a conference is designed to explain the popular colors. Usually the popular colors are not limited to a single color, but a color matching with a popular fashion style. Generally speaking, the basic colors of clothing account for a relatively large proportion in clothing, while popular colors account for a smaller proportion. Therefore, when formulating and releasing popular colors for the next year, two or more colors are often used. The popular colors are perfectly matched with the basic colors of clothing, so that they can highlight the current fashion trend while retaining their own uniqueness. If the popular colors can be accurately predicted and integrated into the main colors of the illustrations, the fashion illustrations will be quickly sought after by the public and remembered by everyone. What is concept illustration? Fantasy illustration? Cutting-edge trendy illustrations? Realistic and beautiful illustrations?
Conceptual illustrations are images expressed using patterns. Based on the principle of unifying aesthetics and practicality, the lines and shapes should be as clear and lively as possible and easy to produce. Illustration is a universal language, and its design is usually divided into characters, animals, and product images in commercial applications.
Character images: Illustrations are based on characters, which are easy to resonate with consumers, because character images can best express cuteness and intimacy, and the space for imaginative creation of character images is very large. First of all, The proportion of shaping is the key point. In real life, the head-to-body ratio of adults is 1:7 or 1:7.5, and the ratio of children is about 1:4. Cartoons often appear in the form of big heads of 1:2 or 1:1, so The proportions can make full use of the head area to reproduce the image and expression. The facial expression of the character is the overall focus, so it is very important to depict the eyes.
Secondly, the use of exaggerated deformation will not give people an unnatural and uncomfortable feeling, but can make people laugh, make people feel good, and make the overall image clearer and more impressive.
Animal images: Animals have been used as cartoon images for a long time. In real life, many animals have become people's pets, and these animals are more popular with the public as cartoon images. When creating animal images, we must attach great importance to creativity and the anthropomorphism of the image. For example, one of the differences between animals and humans is that there is no smile on their expressions. However, cartoon images can give animals a human-like smile through anthropomorphic techniques, making the animal images humane. Using animals that are familiar and favorite in people's lives can easily be accepted by people.
Commodity image: It is an expansion of animal anthropomorphism in the field of commodities. Anthropomorphized commodities give people a sense of intimacy. The personalized shape has a refreshing feeling, thereby deepening people's direct impression of the product. In terms of the concept of product anthropomorphism, it can be roughly divided into two categories:
The first category is complete anthropomorphism, that is, Exaggerate the product and use the product's own characteristics and modeling structure to create an anthropomorphic expression.
The second type is semi-anthropomorphism, that is, adding hands, feet, head, etc. that are unrelated to the product as anthropomorphic characteristic elements on the product.
The above two anthropomorphic shaping techniques make the product humane and personalized. Through the form of animation, the characteristics of the product are emphasized, and its actions and words are directly linked to the product, and the publicity effect is more obvious.
Illustrators often draw illustrations for graphic designers or directly for magazines, newspapers and other media. They are generally professional illustrators or freelance artists, with their own themes and painting styles like photographers. The professional sensitivity and desire for new forms and new tools have led many of them to start using computer graphic design tools to create illustrations. The functions of computer graphics software allow their creative talents to be given greater play. Whether it is simple or complex, whether it is traditional media effects, such as oil painting, watercolor, print style or digital graphics, endless new changes and new interests can be more convenient. Done faster. Digital photography is the latest development in photography. Photographers use a digital camera to shoot objects or scan traditional positives into a computer through a scanner, then adjust, combine, and create new visual images on the computer screen, and finally output the positives or negatives through a film recorder. This new photography technology completely changes the creative concept of optical imaging in photography, with digital graphics processing as its core, also known as 'photography without darkroom'. It blurs the boundaries between photographers, illustrators and graphic designers. Nowadays, as long as you have the talent, you can complete these three jobs on the same computer.
New trendy illustrations are made by computers
Tools: handwriting tablet (at least WACOM Guifan series or above, about 1200)
Commonly used software: photoshoppainter For vector graphics, use Illustrator Flash
The key lies in your hand-drawing ability, and software skills can be mastered in a short amount of time.
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