Jordan is a domestic brand, and Jordan is a sporting goods brand under Jordan Sports Co., Ltd.. Jordan Sports Co., Ltd. is a leading brand enterprise of sporting goods in China, one of the top 1 enterprises in Fujian Province and one of the top 3 taxpayers in Fujian Province.

History of Jordan Sports Co., Ltd.:

From 2 to 216, Jordan Sports, which was born in Jinjiang, Fujian Province, has gone through 16 years of hard work and steady growth. With the brilliant leap of sports in China, today's Jordan Sports has become the leading brand in China sportswear industry.

In terms of R&D and design, Jordan Sports' professional design team of more than 2 people is rooted in sports science research, based on professional design R&D capabilities, closely following the trends, establishing fashion coordinates, and creating a unique and outstanding fashion style for everyone who loves sports.

Over the years, Jordan Sports has won the honors of "National Inspection-free Product" and "China Famous Brand". With excellent product quality and unique market promotion, Jordan has been awarded the title of "Best-selling Product of National Key Large Retail Mall" for many years.

In p>24, Jordan Sports launched the "Jade Project", a terminal network, to integrate the terminal image and outdoor resources, and realize the strategic goal of terminal upgrading and brand upgrading. Jordan has established a marketing network with a certain scale in China, and can manage its more than 5, network terminals through a large and efficient dealer group.

In terms of brand integration and communication, Jordan Sports has achieved a brand leap with its unique accumulation and thin hair. Jordan Sports strengthens its alliance with the sports industry in various ways, and strengthens the brand image of professional competitive sports:

In p>29, Jordan Sports successfully became the partner and exclusive sponsor of sports equipment of provincial delegations such as Beijing, Henan, Heilongjiang, Jilin, Xinjiang, Shaanxi, Guizhou, Chongqing and Qianwei in the 11th National Games, creating the first-class Jordan champion team;

In p>21, Jordan Sports became the official partner of FIBA (global) licensed products, which will continue to strengthen the basketball assets of Jordan brand.

Reference: Baidu Encyclopedia Jordan (China Sporting Goods Brand).