In layman's terms, a self-created brand is a brand created by yourself. It has the advantage of small investment, so it has become a favorite of many people. The name is the "passport" for your own brand to face the market. How to name your own brand is a good name?

Listen: Whether the brand name is simple and loud, whether it is catchy, this is a more important response in the name. Communication is an auditory behavior, and it is better to use auditory words for the name. You will understand it as soon as you hear it. , there is a good test method that I would like to share with you, the telephone test method. If you have two names, tell them to others over the phone to see which one the other person can understand in a short time.

Remember: Whether the brand name is easy to remember, whether it has memory points, association and relevance.

Meaning: Whether the brand name is rich in meaning, consistent with mainstream culture, consistent with product characteristics, and consistent with brand positioning.

Say: In addition to being catchy, the brand name also needs to have a storyline and a point of communication.

Looking: Not only should it sound good, but it should also look good visually, be eye-catching and attractive.

Four common misunderstandings about self-created brands

Myth 1: Fight for market share and market sales. The domestic market is huge, and everyone is working hard to meet the growing material and cultural needs of consumers. Surviving with profits and sales is victory. In market competition, many companies believe that as long as they persist, they will win. All I thought about was how to live, but I didn’t think much about it: What is the purpose of living?

Misunderstanding 2: Cooperate with joint venturers and collaborators through the means of "exchanging market for technology", hoping to increase your market share and market space. Although this is an obvious way, it is only a phased strategy and cannot become the company's development strategy and long-term goal. If this continues for a long time, the company will be trapped in it and unable to turn around.

Myth 3: A trademark is just a name or a symbol. An independent brand cannot be named casually, but must have a certain cultural connotation and spiritual foundation. Without accumulation and foundation, no matter how many trademarks there are, it will be meaningless.

Myth 4: Preemptive trademark registration is wrong. In fact, creative registered trademarks are worth promoting. Preemptive registration is a market behavior that occurs when the market develops to a certain stage. It is the attention and protection of trademark intellectual property rights by consumers and enterprises. This is a market behavior that requires the participation and attention of the whole people. Abroad, many companies have registered a large number of trademarks in different countries.