As the mascot of the Beijing Winter Olympics, Bing Dundun must abide by trademark law, intellectual property law, patent law and other rules when using it. An application must be submitted to the International Olympic Committee before use, otherwise may constitute infringement.

1. Rules that need to be followed

Bingdundun is not an ordinary doll image, but exists as the mascot of the Winter Olympics. According to international practice, although the mascot is made by our country design, but during the Olympic Games, the International Olympic Committee owns the intellectual property rights, trademark rights and patent rights of the Olympic Games and mascots.

Based on my country's regulations on intellectual property rights, it can be seen that privately making or selling dolls or peripheral products in Bingdundun's image, using Bingdundun's image for business purposes, or plagiarizing, distorting, or tampering with Bingdundun's image Any act of using the image for business activities is an infringement.

2. Procedures that need to be performed

During the Winter Olympics, the supermarkets that have the right to sell Bingdundun souvenirs are authorized by the Olympic Committee, so whether they are enterprises or individuals When a group wants to use Bingdundun's image for business activities, it can log in to the official website of the International Olympic Committee to initiate an application, detail the nature, approach, time, method, etc. of use, and wait for the Olympic Committee to review it. It can only be used after passing the review. , any unauthorized use is illegal.

3. The consequences of unauthorized production are very serious

Beijing has launched a rectification campaign against the unauthorized production of pirated Bingdundun dolls. The suspect was sentenced to one year in prison. In terms of economics, A fine of 40,000 yuan was imposed. The same cake shop sold icedundun cakes without authorization and has also been investigated and punished by the local market bureau.

After reports from netizens, many infringements are still found. Bingdundun’s image is used to produce various jewelry, toys, clothing, bags, keychains and various peripheral products without authorization. Relevant departments have also arranged The staff conducted an investigation to protect the vital interests of the Olympic Committee, and also warned everyone who likes Bingdundun to understand the laws and regulations hidden behind it.