In order to increase exposure opportunities for products on the platform, Pinduoduo also has many product tags, and the "brand" black label is one of them. If you want to know how the brand black label came about, the application requirements, and what it does, please read the following introduction.

1: What is the black label brand?

Pinduoduo brand black label is invited by merchants on the platform to join. After the platform has approved it, the brand logo can be displayed successfully. If the invitation is not received, , if you meet the requirements, you can contact the docking operation to confirm whether you can apply. When the user searches, the recommendation page displays a black "brand" logo, so it is referred to as a black label. The details page will also display genuine products and fake ones, and you will get ten for one. To a certain extent, buyers will be more interested in the product because of the word "brand". Generating goodwill can increase conversion rates.

2. Brand black label style

3. Conditions for applying for black label

Brand library black label is invited by the platform to join the merchants, and can be added after the platform has approved it. If you successfully display the brand logo and meet the following requirements but do not receive an invitation, you can contact the docking operation to confirm whether you can apply.

1. Store type requirements: only specialty stores and above;

2. The brand authorization of the products on sale is true, and the brand authorization level is level 3 or less;

3. Store authorization requirements: The store authorization review status does not contain falsehoods, and the store requires the authorization level to be level 3 or less;

4. Product requirements: ①Brand attributes of the products on sale Required; ② If you check the item on sale if it is fake, you will be compensated 10%.

4. What is the use of brand black label?

1. Different logos

The recommended page displays a black "brand" logo, so it is referred to as a black mark. The details page will also display a false one and you will get ten for one, so in principle it is Ability to increase conversion rates and price premiums.

2. Brand traffic support

For brand products, the Pinduoduo platform provides support such as code clearance, tens of billions of subsidies, brand flash sales, and group buying. Especially in June this year, many OEM products sold for tens of billions. However, Pinduoduo’s support for OEMs has been reduced recently. For example, OEMs are no longer allowed to sell for tens of billions. This may also be because the effect is not ideal, that is, after receiving After a period of time, Pinduoduo's tens of billions of effects have weakened.

3. The influence of the brand itself

If you want to know whether your brand has influence on Pinduoduo, you can open Pinduoduo - Promotion Tools - Search Word Analysis, for example The search popularity of this brand in a single day is as high as 50,000, even more than some medium-sized product terms in small categories, so it is possible to bring traffic to the store based on an excellent brand.

But in order to avoid cheating, you can also look at the data of these platforms on multiple platforms, such as Baidu Index and the like.

In fact, there are many brand products on Pinduoduo. However, various brands also have different logos, and the black label brand shows that the products of this brand are relatively reliable, because they can only be protected by the platform. Only the invited brands can settle in and become black label brands.

5. How to check whether the product has filled in the brand attributes?

1) Log in to the merchant backend - product management - product list - batch edit attributes;

2) Edit the brand.

If the authorization has just been approved on the day, and the tonality score has just been maintained on the day, the store data will be delayed for one day, and the application will not be initiated until the next day.

3. How to check the store authorization review status?

Example

1) Log in to the merchant backend - store management - store information;

2) The authorization review results will be displayed under the brand qualification.

4. Why is there no "grey bar" displayed under the title of the business details page after adding the black mark?

The "gray bar" is not displayed in the business details, probably because the brand corresponding to the product does not maintain the brand LOGO. It is necessary to send a 300*300 brand LOGO to the waiter, and let the waiter assist in applying for and maintaining the brand LOGO.

If you meet the qualifications, you can apply as soon as possible

5. Other questions

1. The brand qualification has passed the substantive review, but you still cannot apply for the black label? Possible reasons:

1) Store authorization chain problem: Black label stores require authorization levels of level 3 and below. It is possible that your store authorization is genuine, but the authorization chain exceeds level 3.

2) Product attribute issues: The product does not fill in the brand attributes; whether the authorization corresponding to the product brand information is an authentic brand: Maybe the brand library maintains two brand IDs, both of which are brand A, and the store authorization is authentic The brand ID attached is 123, and the brand ID attached to the product is 234. Merchants are advised to conduct self-examination before applying and then go to the waiter to apply. If you don’t have the trademark authorization to rent it out, you can use the public account Pang Ge No Supply, I also have it here