In p>1979, the predecessor of Hangzhou Boss Electric Appliance Co., Ltd. was just a village-run collective enterprise, then it was called Yuhang Hongxing Hardware Factory.

in the mid-198s, the then Red Star Hardware Factory began to cooperate with Shanghai Wireless Power Plant to make the OEM of the range hood products, and the assembled core components were purchased from various companies and then sold to Shanghai Wireless Power Plant.

finally, in 1988, the boss trademark was approved and became the only boss recognized by the state.

in p>23, the boss launched a brand rejuvenation campaign.

From the aspects of enterprise and brand concept and positioning, the new brand core value advertising language of boss who knows life better is put forward, and the brand image of boss is positioned as the symbol of quality life.