I watched a video of Nick Cheung being interviewed, and I burst into laughter when I saw it. Nick Cheung once endorsed a certain brand of games. The slogan at the beginning is that I am "Nick Cheung, welcome to kill me." Because the advertising and marketing of this game is very strong, Zhang Jiahui's Mandarin is not standard. It is said that he caught a cold on the day of the shooting, and the final effect was that I am "Zha Zhahui, welcome to kill me!"
This advertising slogan raised Zhang Jiahui's reputation to a new level high. Because everyone who has played or watched this game will remember that Zha Zhahui is extremely funny with a big knife in his hand.
According to Zhang Jiahui himself, he is very accepting if people like him kindly. But that game really made him feel very annoyed, because he saw the message from a netizen saying that I was exhausted today and was knocked unconscious by Zha Zhahui. Only then did Zhang Jiahui realize that his advertisements kept appearing on the computer. So he ended his cooperation with the game company.
In order to prevent the name Zha Zhahui from being abused, Zhang Jiahui registered 16 registered trademarks about Zha Zhahui, and the rest of the registrations about Zha Zhahui fell on the ones he originally endorsed. under the name of the game company. But if Nick Cheung does not appear on the scene, it is estimated that those game companies will not easily use "Zha Zhahui".
I personally think so. There may be commercial considerations, but Zhang Jiahui's purpose in doing this is to prevent Zha Zhahui, the trademark connected with his name, from being abused and damaging his reputation.
After all, if a nickname related to your name appears on some unpredictable product trademarks, for an individual, it will be like swallowing a fly, but there is no way to get rid of it. .
Hong Kong people generally have a strong awareness of intellectual property rights, but I prefer them to protect their reputation and privacy.
From this point of view, I support him! Who wants their name to be spoofed? When you are not prepared.