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How to take and create pictures showing your products

Hello, the poster, the method of product photography and production:

1. Use of photography tools

We take pictures of the products on the shelves, using ordinary household digital cameras. That's enough. We don't require high-pixel picture quality or professional digital hardware. But if you want to take good pictures, you still need some professional knowledge. The camera is fixed, and the brain behind the camera determines the final shooting effect. (Later, JASON uses the baby pictures taken by his mobile phone to explain the PS tutorial for everyone).

Note: The tutorial behind PHOTOSHOP software is abbreviated as PS

When it comes to shooting technology, we have to use some professional tools to explain it to everyone, which is easier to understand and master. The picture below shows a family or self-service small studio, which is a typical studio layout. Its environmental configuration is most suitable for us to take pictures of babies.

For studio photography, except for a few cases, many sellers like to shoot outdoors. This is affected by the weather environment, and outdoor shooting must be done under sufficient sunlight. Moreover, the time period is between morning and afternoon. Because the sun is too strong at noon, the details of photographing the baby will be lost. In the morning and dusk, the light is weak. If the camera configuration is low, the pictures taken will be darker or blurry.

Let’s first talk about the equipment configuration in the picture above:

U2 Flash 200W, a set of 1650 yuan, plus a set of Meitu flash triggers for 120 yuan.

(Details: 3 200W lights, 3 stands, 2 soft boxes, a reflective umbrella, 3 power cords, 1 sync cord, 3 spare bulbs, 3 spare fuses , an aluminum skin moisture-proof box for equipment. )

Let me show you these things, which are basically used in studio photography. It is not to drag you into the water and defeat these things, but to let everyone understand these equipments. The role it plays in shooting is that when we take pictures of our babies, we can truly understand what environmental conditions we can use to take better pictures of our babies. Later, it will be properly processed by our PS to finally show the true color of the baby; allowing buyers to have a deep impression of your baby.

The simplest thing is to use a table lamp or a movable light tube at home directly, as long as there is enough light; but when shooting, be sure to move the highlight position on the product.

Background layout of the product: This directly affects the shooting effect of the baby. Most sellers’ product backgrounds are clean white, so it is very convenient to use the magic wand selection tool to change the background and edit the product in PS. Yes, when the product being photographed is relatively small, we can choose a full sheet of lead drawing paper as the background. There are no traces of folding, and I’m not afraid of them at all. Just erase them with PS and it’ll be fine. There are also some tips. For example, if you are making fruit, you can put some green leaves or other accessories next to the fruit for decoration, so that the baby pictures taken will be more cute.

2. Processing of shooting light

The reflective umbrella plays the role of a main light. If we have studied art before, the teacher will put three lights on a plaster statue. This is The most famous principle of three point light sources. The brightness of the reflective umbrella is the strongest.

The role of reflective umbrellas:

Objects illuminated by the three-point light principle can fully reflect local details.

We put the reflective umbrella on the side, not too close to the product, which will make the light too strong. We need to illuminate the entire range of the product. The reflective umbrella actually softens the light, so that the light intensity is from the side of the product. To the other side is to enhance the three-dimensional lighting effect of the product. If the reflective umbrella illuminates from the front, the brightness effect of the product will be too flat.

2. How to take and process high-quality baby pictures

The angle of the lighting arrangement: If the two lights are relatively close and the light is concentrated, the local area will be too bright, so the angle of the light It is balanced. The angles of the three lights are all about 45 degrees, and the distance can be adjusted appropriately according to the actual situation.

3. Shooting skill control

This mainly depends on the brain behind the camera. JASON’s own photography knowledge is shallow. It also depends on everyone thinking more about it when shooting. Summarizing experience .

The most basic thing is that when taking pictures, your hands must be steady, especially for digital cameras with low shutter speeds. This will test your shooting skills!! Haha...really When your hands get sweaty, you can use some tools to find a place where you can fix the support as a temporary stand for the camera.

The second step is to take pictures of the baby's furnishings. The baby's furnishings must be suitable for the angle that buyers want to see. For example, the trademark must be visible and the local details of the product can be displayed. According to the nature of the product, such as clothing, the buyer You must really want to clearly see the workmanship of fabrics, textures and details of local accessories.

In addition, suggestions for photography of some special products:

For example, jewelry, especially jade and crystal photography. Jason saw pictures of babies from individual crystal sellers. They were originally very beautiful and crystal clear. The effect of taking pictures of crystals is indeed very average, and the unique pure natural texture of crystals cannot be seen at all. The difficulty of photographing these products is relatively high, such as platinum crystals in crystals. If the golden hair inside is relatively thick and has a high content, , and the overall transparency, then this crystal must be 3A or above. So if we really want to take good photos of crystal quality, we must pay special attention to the processing of high light and reflection. We must choose background materials with low light reflection. For example, a white canvas should be used to block objects with high light reflections next to it. If you use a SLR camera for shooting, the shooting conditions will have great advantages. When shooting, add a PCL polarizing filter to the lens; The function of the polarizer is to filter out the high-light reflection on the surface of the crystal, so that the texture details inside the crystal can be photographed.

2. How to process baby pictures

After the captured pictures are transferred to the computer, we can use PS software to modify and improve the areas that are insufficient in the photography, provided that the authenticity of the product is ensured sex. Most people think that pictures after PS will be fake. In fact, for photography masters, they also use PS to add the finishing touch to their works.

Step one: Adjust the color cast

Color deviation is unavoidable for any professional camera, because the camera is not a robot. If we take a red ball and put it into a small white In the box, we will see that each side of the box will have a strong or weak red color. This is because the light shines on the object and is reflected by the color of the object itself, so this is caused by natural reflection.

Step 2: Correct exposure

Open the menu gt; image gt; adjust gt; color levels as shown in the picture:

I don’t like to use Auto Level, because Auto Level sometimes adjusts the three primary colors separately, resulting in color changes. The simple adjustment step is to pull the left (dark part) and right (bright part) rulers toward the middle and skip the empty parts.

In addition, you can also use the three straws. Click on the left to select the darkest position in the screen, or the position you think should be darkest; click on the right to select the brightest position; click on the middle straw to select the entire screen. Middle gray.

Step 3: Increase saturation

You can increase the color saturation appropriately without distortion, because visual habits will make saturated colors more comfortable. But be careful when displaying products with people involved, because eyes are very sensitive to changes in skin color, and there is no need to turn a girl with normal skin into an athlete who works under the sun for a long time.

Step 4: Gaussian blur processing

First copy the background layer to obtain a background copy layer, and then perform Gaussian processing on the background copy layer. The strength is as high as possible so that the details of the product cannot be seen. .

Step 5: Appropriate sharpening (USM)

First turn off the background copy layer to make it invisible, and then switch to the background layer for sharpening.

There are three parameters to adjust the total ***. I usually use the sharpening amount: 75-150% amount, radius 0.7 diameter, threshold: 0. When making this adjustment, use 100% full-width display, please note Edge and shadow details, if the amount is too high, it will increase shadow noise and cause unnatural edge transitions.

Step 6: Set the transparency attribute of the sharpening layer

Finally go back to the background copy layer to make it visible, then adjust the position of the layer and place the blurred background copy layer Below, place the sharpened background layer on top and adjust the opacity property of the sharpened background layer to 30.

Final effect:

PS repair processing has been completed. During the whole process, the operation steps can be simplified according to the quality of the pictures taken. The adjustment parameters are set according to the shooting effects. No pictures are required. All are adjusted according to JASON. When JASON processes baby pictures, it usually takes three or four steps and will not spend too much time on one picture.

Wish you good luck!