1. Brand background: Fuguiniao brand belongs to Fuguiniao Co., Ltd. It is a well-known domestic footwear manufacturer and seller, and its main products include leather shoes and men's business casual wear. Good News Bird brand was founded by Good News Bird Group Co., Ltd. in 1996. It mainly focuses on clothing, including high-grade men's wear and professional wear. It is controlled by Zhongnan Real Estate Development Company to enter the real estate industry.
2. Product line: Fu Guibo mainly produces and sells all kinds of leather shoes, as well as men's business casual wear and other products. Good news birds mainly focus on clothing, including high-end men's wear, professional wear and real estate products.
3. Strategic goal: Fuguiniao is committed to providing excellent product quality and comfortable products, and it is one of the most popular middle and high-grade shoes brands in China. Baoxiniao Group implemented the strategy of "multi-brand management and cross-industry development", established three industrial parks and a national sales network, won many awards in the clothing industry, and entered the top 100 sales revenue and profits and taxes in the national clothing industry in 10.
Generally speaking, the difference between rich birds and good news birds is mainly reflected in brand background, product line and strategic objectives.