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. 3. maintenance of woolen clothing
4. maintenance of fur clothing
5. maintenance of leather clothing
brand interpretation
features
company profile
history
corporate culture
setting off a green wave
overseas expansion
affiliated enterprises
brand joining
. Maintenance of clothing 2: maintenance of silk clothing 3: maintenance of woolen clothing 4: maintenance of fur clothing 5: maintenance and editing of leather clothing
Bosideng Co., Ltd. is one of the largest and most technologically advanced clothing manufacturers in China. Bosideng
was elected by China Famous Brand Strategy Promotion Committee in p>22 as one of the 16th China famous brand enterprises with international competitiveness. In 26, evaluated by authoritative organizations, the brand value of Bosideng reached 1.22 billion yuan. Bosideng Clothing Co., Ltd. was established in 2 and is a subsidiary of Bosideng Co., Ltd. The initial investment reached 5 million yuan, and the Bosideng casual wear base of more than 5, square meters was invested to fully expand Bosideng business men's wear series. Bosideng business men's wear strategy has set up five management areas, including brand promotion center, product research and development center, marketing service center, logistics center and terminal management center. In major management areas, Bosideng Business Men's Wear combines a large number of marketing experts and technicians with rich practical experience, and is equipped with a world-class sales terminal management system to provide professional services for sales networks and consumers. Bosideng business men's wear relies on a strong comprehensive management team to build the first brand of men's wear in China: clear and solid brand strategy, precise and meticulous business plan, scientific enterprise organizational structure, highly cohesive professional team, perfect professional management training, smooth and orderly logistics support, standardized brand operation process and efficient franchise mode
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Innovation is the soul of a nation and a magic weapon for an enterprise to remain invincible. With the development of the times, the function of Bosideng
down jacket is bound to change from simple warmth to aesthetics. Bosideng has implemented a series of design-oriented projects to create famous brands: introducing design talents, studying domestic and foreign fashion trends, changing traditional design concepts and making bold innovations. Decisively increase the cashmere content from 6% and 7% to 9%; With the requirements of lightness and beauty and the natural color style, the image of the original thick, heavy and swollen down jacket is completely new; Adopt imported high-tech fabrics to meet the needs of sports and leisure. Soon, Bosideng down jackets stood out and swept the country. Later, under the guidance of the concept of creating the market and leading the trend, Bosideng promoted the landmark transformation of the whole down jacket industry to fashion and leisure, and established its leading position in the down jacket industry in one fell swoop. Bosideng, who recognized the direction of the times, took the courage to be the first in the world and embarked on the road of enterprise reform. During the transformation, the slogan of "pioneering thinking, innovating management, and being the first in the world" was put forward, which improved the corporate governance structure and internal supporting reforms, improved the enterprise asset management and supervision system, formed an enterprise organization form of independent development and breakthrough innovation under the socialist market economy, successfully completed the shareholding system reform of the enterprise system, and realized Bosideng's transition from township enterprises to modern enterprises. In the following years, Bosideng experienced unprecedented development, which consolidated its position in the domestic down clothing industry and laid a good foundation for Bosideng to truly enter the international market and create China people's own world famous brand. Bosideng, who is ambitious, is not satisfied with the achievements he has made at home, but turns his deep eyes to foreign countries. Standing at the commanding heights of fashion, we will create China people's own world famous brands. China's entry into WTO has undoubtedly provided Bosideng with a great opportunity to show his talents on the world economic stage. However, the dilution of tariffs and the cancellation of market quotas after China's entry into WTO mean that technical barriers and "green barriers" in the name of protecting the environment and health will follow. To create a truly world-famous brand, Bosideng must break down various trade barriers and strive to expand exports. On the other hand, we should seize opportunities in difficulties. At the same time, in the face of the sudden emergence of the new world economy, we should clearly understand the development trend of traditional industries, seize the opportunity to combine traditional industries and emerging industries organically with the help of high-tech transformation, and embark on our own path. To this end, Bosideng has planned a grand goal of "three steps": learning experience, laying a foundation and practicing internal strength. In August 21, Bosideng Company and DuPont Company of the United States achieved exclusive brand cooperation and strong cooperation to jointly expand the world down jacket market. In foreign countries, Bosideng can be marked with "DuPont-Bosideng"; In China, DuPont can use the logo "Bosideng-DuPont". The adoption of TyvekPlusDown will be a milestone for Bosideng's quality to step up and March into the world famous brand. Bosideng's brand logo is based on a green land and a blue ocean earth. At the 9th International Fashion Expo held in Beijing in 2, Bosideng took this idea of "making people more harmonious with nature" as the theme. This design idea, which is in line with the world trend, attracted the strong interest of the participating manufacturers and many consumers. Bosideng's green environmental protection, fabrics and series of clothing set off a green wave in the society. In social activities, Bosideng did his best to help and participate in environmental protection. In October 1997, in order to commemorate the 45th anniversary of the first human climb to Mount Everest, the 1th anniversary of the first double crossing of Mount Everest and the 5th anniversary of the establishment of diplomatic relations between China and Slovakia, chinese mountaineering association teamed up with Slovak Mountain Clever to attack Mount Everest. Bosideng designed the excellent quality gold Bosideng for the players. Similarly, in the Arctic and Antarctic, in the coldest place in the world, Bosideng has withstood the test of the harsh polar environment. On November 14th, 2, the signing ceremony of Bosideng's "Ten Million Yuan Green Project Award Fund for Protecting Mother River" was held in the Great Hall of the People. Mother River is the river of life of the Chinese nation. Protecting the mother river is an environmental protection public welfare activity and a green hope project towards the new century. The establishment of this award also marks the birth of another award in the field of ecological environment in China, and it has become the highest award for the national youth and the whole society's ecological environment protection by the leading group of China's mother river protection action. Bosideng will invest hundreds of thousands of yuan every year to encourage people who have contributed to the environmental cause in China and promote people's awareness of environmental protection.
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Bosideng business men's wear is one of the largest and most technologically advanced garment manufacturers in China. Bosideng
was elected by China Famous Brand Strategy Promotion Committee in p>22 as one of the 16th China famous brand enterprises with international competitiveness. In 25, evaluated by authoritative organizations, the brand value of Bosideng reached 7.21 billion yuan. Bosideng is actively developing internationally. The company has joined forces with DuPont of the United States, Jacques of France and Itochu of Japan to explore the international market. "Bosideng" down jacket has successfully entered Japan, the United States, Canada, Russia, Switzerland and other countries, and has become a large number of international famous brand partners such as NIKE, BOSS, TOMMY, GAP, POLO and ELLE. Bosideng is making every effort to build an international brand. Bosideng comprehensively promoted the strategy of brand diversification, invested in building a Bosideng business casual wear base of more than 5, square meters, and fully expanded Bosideng business men's wear series. Bosideng business men's wear was established in 2, which is a subsidiary of Bosideng Co., Ltd. The initial investment reached 5 million yuan, mainly engaged in Bosideng business men's wear series products. Bosideng business men's wear strategy has set up five management areas, including brand promotion center, product research and development center, marketing service center, logistics center and terminal management center. In each management area, Bosideng Business Men's Wear combines a large number of marketing experts and technicians with rich practical experience, and is equipped with a world-class sales terminal management system to provide professional services for sales networks and consumers. Bosideng business men's wear relies on a strong comprehensive management team to fully expand the domestic market:
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In p>1975, a Shanjing Village sewing group with only eight sewing machines was quietly born in Changshu, Jiangsu Province. After 3 years of rolling development, Bosideng Shangzuofen has become a domestic holding company with Shanghai Bosideng International Clothing Co., Ltd., with four brand management companies, one design company and two companies under its jurisdiction. Bosideng Group is a leading brand down jacket company in China, and its market share is far ahead of its nearest competitor. Bosideng is mainly engaged in the development and management of its own down jacket brand portfolio, including product research, design, development, raw material procurement, outsourcing production, marketing and sales. The core brands are Bosideng, Flying in the Snow and Kangbo, while other brands are Bingjie, Shuangyu and Shangyu. Among them, "Bosideng" and "Flying in the Snow" won the title of "Famous Trademark" in China, and "Bosideng", "Flying in the Snow" and "Kangbo" were all rated as "famous brand products" in China. Bosideng brand was selected by the World Productivity Science Union, the China Productivity Society and the World Productivity Congress as one of the top ten brands of China in the global market in 26. In 27, Bosideng was rated as the top 25 brands in China by Brand Alliance, and it was the only clothing brand in all industries that won this award for two consecutive years. Except "Bosideng", other brands have become very successful. According to the statistics of China Industry Enterprise Information Publishing Center, in terms of sales volume in 26, "Flying in the Snow" and "Kangbo" ranked second and seventh respectively among down jacket brands in China. At present, we focus on developing the China market, hoping to make use of the stable leading market position, effectively manage every link of the supply chain, and give full play to their best efficiency, so that the Group can quickly launch products that can better meet the needs of consumers according to the changes in market needs, and ensure the timely delivery of products to customers through the retail distribution network of Chong Da. The group's down jacket products mainly include down jackets, down vests and down trousers. Bosideng has huge retail outlets all over China. As of March 31st, 27, the Group's 74 regional sales companies are located in 67 cities in China, and its down jacket products are available in about 6,844 retail outlets nationwide. On the basis of 3 years of brilliant achievements, the Group will further develop its brand segmentation, brand loyalty and reputation, strengthen its retail distribution network, strengthen its product research, design and development capabilities, and supply chain management capabilities, and open up opportunities in overseas markets such as Russia, Canada and the United States, and divide the Group's business into multiple production lines. In the near future, the group believes that the company will become a multinational company that radiates the global market, and will leave a more brilliant historical chapter in the task of creating a world famous brand.
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"Bosideng" brand-new launched E-era business men's wear, which reasonably combined static and dynamic, relaxed and diverse styles, and friendly details, leading and advocating a new modern men's fashion culture. Gao Dekang, president of Bosideng
Bosideng, said that the business men's wear in Bosideng e era contains a unique brand culture. First of all, the positioning of "Bosideng" business men's wear has unique cultural connotation. Both style positioning and consumer group positioning reflect the fashion spirit of combining culture and creativity. On the one hand, the style of "self-confidence, relaxation and freehand brushwork" shows the energetic spirit of modern men. On the other hand, it is consumer orientation. Bosideng brand aims at the successful men in modern metropolis who are 25-45 years old, mature, tasteful, pursuing fashion and individuality, and can lead the fashion, and accurately find the meeting point between clothing cultural orientation and consumer groups. Secondly, constantly enhance the connotation of brand culture and create a brand culture atmosphere. Bosideng has set up a special design and development center, with a team of designers who are brave in exploration and innovation, headed by famous foreign designers, and combine the most popular international fashion elements with the traditional cultural heritage of Chinese dialect into Bosideng business men's wear. At the same time, by inviting well-known experts to conduct various trainings for employees, we will implement the sincere service concept of "customers are in my heart": we will enhance the cultural connotation of "Bosideng" business men's wear through comprehensive brand image planning and other measures; And equipped with specialized trainers to systematically train franchisees and shop assistants on sales and service skills and image planning, so as to continuously pass on the business culture of Bosideng E-era to consumers and create a strong business culture atmosphere of Bosideng E-era. Finally, people-oriented From the day when the agency was successfully planned, Bosideng established the cultural concept of "honesty-based, cooperative management and mutual benefit", and actively improved the wisdom and ability of all employees and a series of human resource management activities with the goal of "shaping international brands". Establish a talent incentive mechanism, establish a high sense of competition for employees, give full play to their talents and abilities, and turn them into a great force for the development of enterprise production and operation. "Interpret the aesthetic concept of the East with international language!" "Bosideng" business men's wear will follow this unique cultural connotation and win a brighter and better future with brand-new charm and unquestionable strength! Core values: teamwork, loyalty, honesty, pragmatism, innovation and dedication. Working principles: being honest and trustworthy, honest and clean, respecting and loving each other, being fair and just, and being strict with yourself. Working principles: being modest and eager to learn, keeping pace with the times, being efficient and pragmatic, being dedicated and striving for continuous improvement. Corporate purpose: creating a world brand and promoting national ambition! Enterprise spirit: pursuing Excellence and never being satisfied
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Bosideng's brand logo is marked with a green land and a blue ocean.