The difference between enterprise name and trademark: 1. The legal basis for registration is different; 2. Different acquisition methods; 3. The characteristics and contents of rights are different. Legal objectivity:

Provisions on the Administration of Enterprise Name Registration Article 3 When an enterprise applies for registration, the enterprise name shall be approved by the competent registration authority. The enterprise name can only be used after it has been approved and registered, and it enjoys the exclusive right within the prescribed scope. Article 26 of the Provisions on the Administration of Enterprise Name Registration violates these provisions, and the registration authority shall punish the following acts according to the circumstances: (1) Whoever uses an enterprise name registered without approval to engage in production and business activities shall be ordered to stop its business activities, its illegal income shall be confiscated or a fine of more than 2, yuan and less than 2, yuan may be imposed, and if the circumstances are serious, it may be concurrently imposed; (two) to change the name of the enterprise without authorization, give a warning or impose a fine of more than 1 thousand yuan in 1 yuan, and handle the change registration within a time limit; (three) unauthorized transfer or lease of their own business name, confiscate the illegal income and impose a fine of more than 1 thousand yuan in 1 yuan.