Easy car original? Recently, the "meta-universe" seems to suddenly become hot. No matter which industry, it seems that only the meta-universe is involved can it keep up with the trend. But in fact, the meta-universe is not a new term. It appeared as early as 2 years ago, but it didn't cause much response at that time. What is the reason for it to reappear after years of silence? What does the automobile industry have to do with it? Can the metauniverse reflect the future attributes of automobiles?
Metauniverse, the concept first appeared in the science fiction novel Avalanche published by American writer Neil Stevenson in 1992. "Put on headphones and eyepieces, find the connection terminal, and you can enter the virtual space simulated by the computer and parallel to the real world in a virtual avatar way", which is described in the novel.
To put it simply, this is a virtual world that is highly interconnected with the real world. Everyone in the real world has a virtual body double and uses this identity to start another life in the virtual world. However, unlike the virtual world such as the Internet, which is completely decoupled from the real world, the metauniverse has many shadows of the real world, which are mutually mapped, influenced and indispensable.
when Stephenson published this novel, he would never have thought that nearly 3 years later, the concept was inexplicably popular.
In fact, in the final analysis, there is no exact concept for metauniverse at present, but for it, virtual identity, parallel world, strong social attribute and mutual mapping with the real world have all become key attributes, so at present, metauniverse is closely related to more and more fields, including the automobile industry that we are going to talk about today.
Recently, Bill Gates, co-founder of Microsoft, predicted that the rise of metauniverse would greatly change the future work. He said that in the next two or three years, it is predicted that most virtual conferences will shift from two-dimensional images to metauniverse, a 3D space with virtual images, and Microsoft will also launch virtual reality helmets and gloves in 222.
as a hot term at present, metauniverse will naturally be captured by some astute car companies, and its association with car companies will naturally go through a continuous and advanced process. In recent months, news that car companies have registered metauniverse trademarks has been heard from time to time, and car companies have begun to use the concept of metauniverse to promote new cars, and even used the concept of metauniverse, which is not fast.
In September, Beijing Chehejia Information Technology Co., Ltd. (LI affiliated company) revealed that it had applied to register a number of trademarks related to "Meta Universe", and the international classification involved transportation tools, machinery and equipment, etc.
SAIC, which is committed to becoming young, has also taken a fancy to the concept of metauniverse. It is said that it has registered more than 1 metauniverse series trademarks. According to the inquiry, the names of metauniverse trademarks applied by SAIC are all "Cheyuanuniverse" and "Cheyuanuniverse Z-UNIVERSE", which covers automobile R&D, production, manufacturing and sales.
Guangdong Xpeng Motors Science and Technology Co., Ltd. has applied for the registration of a number of "Tucki Yuan Universe" trademarks, the international classification of which involves means of transport, machinery and equipment, and scientific instruments. At present, the trademark status is pending substantive examination. Interestingly, the trademark had been registered in Tucki before.
Weilai Automobile has also applied for registration of several trademarks of "Weilaiyuan Universe" and "Weiyuan Universe". The international classification involves transportation and website services, and the current trademark status is all under application.
in addition to these car companies that have been mass-produced, a car company named Light Orange Times caught our attention. This is a new company that was just established in June this year. Its first model was unveiled at the Guangzhou Auto Show. The company registered two trademarks, Light Orange Times Meta Universe and EEZL Meta Universe.
In addition, Geometric Automobile and Dongfeng Xiaokang have also registered the trademarks of Tucki Meta Universe and Scenery Meta Universe.
Compared with registered trademarks, Chang 'an is a hot spot in the meta-universe.
Changan UNI-V launched the official map of the Meta-Universe series, and the official set the practice background in 26. It is supposed that when UNI-V arrives in the Meta-Universe, the newly released car will be labeled with trendy hot words. This publicity method is actually quite common.
at present, Zhiji automobile is the most deeply integrated with the meta-universe. The original stone user data rights plan launched by Zhiji automobile at the beginning of the year has become the source of its meta-universe, and its concept of close space-time (that is, each car generates a mapping car in the virtual world, and the virtual car and the display car interact with each other) can also fit in with the meta-universe to some extent.
the user data rights plan of Zhiji automobile has become the source of its meta-universe. The first batch of Zhiji users will get a certain amount of rough stone for the next generation laser radar integrated intelligent driving system when they drive normally for more than 5, kilometers every year, or they can choose to upgrade a battery of not less than 12 kWh after three years of normal driving.
Zhiji's users get the original stone in the virtual world, exchange services that are suitable for vehicles, and upgrade the hardware or software of vehicles in the air. All the gains are fed back in real life, which realizes the integration of virtual and reality in a certain dimension, not only taking care of users' needs, increasing playability and viscosity, but also really getting dividends in reality to a certain extent. This kind of gameplay is really novel and can be regarded as a "high-level player" at this stage.
At present, the attributes of automobiles are changing rapidly. Under the trend of the new four modernizations led by intelligence and networking, today's automobiles have become travel partners, which increases the interaction between people and automobiles, simplifies the operation, and is more closely integrated with technology. In the future direction of automobiles, it is more like a mobile travel space with multiple functions such as work and entertainment. Under such circumstances, automobiles are scene-oriented.
in the future, buying a car is not just "buying a car", but also buying a series of experiences attached behind it.
For a car, you can create a space that belongs only to you, and indulge in daydreaming in this space. Under this idea, the car can become a parallel space independent of the car, which is in tune with the concept of the main theme of the Meta-Universe.
Metauniverse is a bit like the attributes in online games, but it is not the same. People live in a virtual world different from the real world and become its characters. Take online games as an example, many people are addicted to it, and a lot of equipment produced in it has nothing to do with real life, even if you have to pay for it, even so, a large number of players will spend time and money on it to satisfy their psychological satisfaction and sense of accomplishment, but in the automobile industry.
it should be feasible. at present, car companies are making great efforts to build their own virtual world in the process of digital transformation. therefore, although the concept of meta-universe seems very far away, it has a high degree of general fit, but it is much more difficult.
In the concept of meta-universe, everyone has his own virtual world, and a large number of behaviors have generated a huge amount of calculation, which feeds back into real life. This requires extremely high intelligence and computing power, which is far beyond the reach of online games. At present, car companies and supporting suppliers have begun to invest huge costs in intelligence, which also meets the development requirements of meta-universe to a certain extent.
The above-mentioned mapping between real cars and virtual cars, users not only have real cars, but also have mapped virtual cars in the virtual world. These two cars are closely related. In addition to trying to exchange services that match the physical cars in the virtual world, some driving behaviors and special data generated during the driving of real cars will affect the characteristics of virtual cars.
conversely, the abilities developed by the virtual car and all aspects can be used as reference for upgrading the real car.
users can exchange real benefits by operating in virtual time, in which car companies can accumulate more data, saving a lot of R&D and research costs. Both sides are beneficiaries, which is a bit like crowdsourcing, and it is also similar to the simulated road test of autonomous driving. Under limited conditions, it is not a bad way to accumulate data and mileage through simulated road test and find problems.
in addition, the intelligent cockpit is also the key development direction of automobiles in the future. The color of Metauniverse, which integrates science fiction and intelligence, is highly consistent with the direction of automobile enterprises to create intelligence.
Therefore, there are many similarities between the concept of metauniverse and the automobile field, and if it is properly combined, it can indeed bring more opportunities to the automobile industry, greatly expand the current thinking barriers and enhance the imagination space. In the era of interaction between virtual and reality, the automobile industry will shuttle back and forth between virtual and reality.
in addition to the vehicle itself, the metauniverse can also bring many changes in marketing, aftermarket and other aspects in the future. Of course, this needs to be discussed more in the future, but we undoubtedly have more expectations for the metauniverse+automobile.