I wonder if Bruce Lee’s daughter will sit up in shock as soon as the news of Jordan’s defeat in China is announced. There may be hope for the 210 million yuan in suing Zhen Kung Fu.

There is a strange argument on the Internet - Jordan Company registered the trademark in 1990. This is a business perspective, and Michael Jordan was not yet popular at that time.

I just want to say that it has been three years since Jordan dunked from the free throw line in 1990. He has won two slam dunk contests, 4 scoring champions, 4 first-teamers, 2 steal champions, 1dpoy, 1mvp... and he will continue to do so. Tell me next?

The best thing is that as early as 2000, they registered the names of Mr. Qiao’s two sons. Some netizens joked that if they registered another Qiao Shan, they would be able to collect all the family photos.

During the announcement of the Jordan trademark that year, Michael Jordan on the other side of the ocean did not notice this problem and did not raise any objection. This helped the Chinese Jordan Company avoid the risk of squatting.

This is why the subsequent Trademark Review and Adjudication Board did not believe that Jordan Sports was a malicious squatter, and even if it loses the lawsuit now, most of Jordan Sports' trademarks will not face the risk of being revoked.

This wave of Chinese Jordan’s sugar daddy dividends should be said to be well-earned. I might as well recount my basketball shoe story here.

It was only in 2000 that I learned how to do a three-step layup as an ignorant coach. At that time, I wore a pair of 30-meter-high rebound shoes. The soles were as light as large flat plates, with zero resistance to torsion and zero cushioning. When I hit the board on the cement floor, there was a loud bang, which caused a numbness in my young knees.

In the small town in northern Anhui where I live, there was no Nike store around 2000, and there was not even the concept of basketball shoes. Our dream at that time was to own a strange pair of popular shoes.

Although wearing it on the cement field will not last for two months, it cannot shake its fashion dominance in our era.

Around 2001, China's Jordan had a small store in my city. At that time, Anta was still stuck in the concept of sports shoes, Peak seemed to have just started, and Li Ning had not yet started making basketball shoes.

At that time, there were two places where we could play basketball and buy shoes. One was Qingdao Double Star basketball shoes, and the other was called CBA basketball shoes.

So when China Jordan opened a store, naive young people in small towns flocked to it. Although some classmates who have seen the world or have already bought Nike in the provincial capital have said disdainfully that it is not a real AJ, this still cannot shake the firm belief that Mr. Qiao’s miracle has come to our small town.

It is not an exaggeration to say that China's Jordan has cut a crop of rice for us small-town youths through the brilliance of Mr. Qiao.

I remember that when I entered a small Jordan store in China, the poster was Mr. Joe, and the TV showed a Bulls game. I couldn't help but yell to the boss: Are these NBA Jordan shoes?

The boss replied: It’s Jordan, that’s right. It's just that Jordan wears American Jordans on the court. These are his training shoes, so the price is not high. Why not try a pair.

Now that I think about it, I just want to say this in dialect: I am here, you are all too smart.

Later, I didn’t really understand sneakers until I slowly read “Slam Dunk” magazine and “NBA Time and Space”. This is something I won’t mention for another time.

Maybe it was this somewhat special experience at the beginning that left the seeds of resentment in my heart when I finally understood it. So I will always take a few more glances at the news about China's Jordan. By 2012, when Mr. Qiao came to my door, I was actually a little overjoyed.

I remember that Michael Jordan applied to the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce to revoke 78 related registered trademarks of Jordan Sports. Later, in 2014, the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce ruled that a series of trademark registrations for Jordan Sports were maintained.

, and was defeated again in the second trial. After learning the verdict, Mr. Qiao said directly, "We will apply to the Supreme People's Court for a retrial."

But logically we all understand, but legally we cannot have any sympathy. Mr. Qiao's reputation is No matter how big the fans are, they can't compete with the profound and profound interpretation of Chinese characters. Even now, the key to Mr. Joe's failure to completely win this lawsuit is that no one can prove that Jordan is equal to Jordan.

First of all, Jordan is just a surname in the United States. Even in the current NBA, there are many people named Jordan. There are several translation methods for translating Jordan into Chinese. In Cantonese, just like Ronaldo is called Translated as Ronaldo, "Jordan" is translated as "Jordan".

Even if we don’t talk about Cantonese, “Jordan” also has another translation in Chinese called Jordan. Therefore, during the Men's Basketball World Cup last year, Peak sponsored seven teams from Germany, Australia, New Zealand, Nigeria, Serbia, Montenegro and Iran.

And China’s Jordan only sponsors Jordan. This is called the Three Caves of the Cunning Rabbit, a pun. If you AJ say that I am taking advantage of Jordan’s traffic, then I will be a loyal fan of Jordan. It's just that this incident confused a lot of fans. At that time, there were rumors that Jordan was Abbas' face... I'm sorry, even back then, Abbas was just a model and didn't have such a big face.

Moreover, Jordan Sports has a long-standing relationship with the Jordan men’s basketball team. On July 24, 2013, the Jordan team sponsored by Jordan Sports and the Chinese Jiangsu men’s basketball team sponsored by the JORDAN brand also held an international men’s basketball game. Basketball Challenge, staged a "Jordan Derby".

I really don’t know how Mr. Joe feels about this. Regarding the Jordan men’s basketball team, China’s Jordan can sponsor it like crazy, but your American Mr. Joe can’t change his name to Michael Jordan.

Do you want to say that Mr. Qiao has always been so aggrieved and has not fought back? Then you are wrong. Regarding Chinese Jordan, Mr. Joe's timing of every action is quite precise.

As early as November 25, 2011, the Issuance Review Committee of the China Securities Regulatory Commission reviewed and approved Jordan Sports’ IPO (initial public offering) application. It is planned that the company will be officially listed before the end of March 2014. It is listed on the market and is expected to become the first sporting goods company to land on the A-share market.

But just before China's Jordan Sports was about to go on the market, Mr. AJ Joe from the United States gave him a solid nail-board hat. The old man was stuck and filed a complaint to revoke the trademark of China's Jordan. This directly led to the failure of the first listing plan of China Jordan, a "Chinese national brand" with an expected issuance of 113 million shares and a financing of 1.064 billion yuan.

Therefore, these two are completely at odds with each other, and there is no possibility of mediation. In 2016, the Supreme Court passed a retrial and made a public judgment on the administrative dispute over the trademark dispute between Michael Jordan and the Trademark Review and Adjudication Committee of the State Administration for Industry and Commerce and Jordan Sports Co., Ltd.

According to the judgment, Jordan himself has the right to his name in the Chinese "Qiaodan", but does not have the right to his name in the pinyin QIAODAN and qiaodan. It is said that Jordan himself expressed satisfaction with the verdict at the time, "I am very happy to see that the Supreme People's Court recognized my right to protect my name."

But this matter is still not over. In April 2019, Jordan Sports’ listing application for listing on the main board of the Shanghai Stock Exchange passed the preliminary review again and is currently waiting for approval. The market had previously expected that the company was expected to land on the A-share market in 2020.

At this time, Mr. Qiao, who had been with him for nearly ten years, appeared again. Now that China Jordan has lost the lawsuit in the final instance, it has added another variable to the subsequent listing process.

As soon as this incident came out, many friends may not understand one thing: why China's Jordan won the lawsuit in 2015, and why those methods of sophistry that the man with the LOGO was playing table tennis can no longer be used now Woolen cloth?

In fact, in my opinion, this is nothing more than external factors and internal factors. The internal factor is that China News Network jointly launched the online survey with Digital 100 Market Research Company, which successfully overturned the "two parties have already They have formed their own consumer groups and market perceptions respectively.

One of the key reasons why China’s Jordan Sports won the lawsuit in 2015 was that it was determined at that time that Jordan Sports was not a zombie trademark owned by the previous leather bag companies that used the names of “Yao Ming” and “Yi Jianlian”. Jordan Sports is considered a company with stable development and has its own brand effect.

The first half of the sentence "developing a stable enterprise" is absolutely correct, but the second half of the sentence "having its own brand effect", I wonder how many people who had the same experience as the director when he was young would want to Complain this history of blood and tears.

A person who climbs a wall by standing on the shoulders of giants ignores the giants under his feet and emphasizes repeatedly that he is climbing a wall. This shameless argument directly prompted those who participated in the online survey to firmly tell their truth.

The external factor is that China's intellectual property protection has gradually entered the right track with continuous improvement. In 2017, the Supreme People's Court clarified in the "Judicial Interpretation of Trademark Authorization and Confirmation" that the right to name can be regarded as the "prior right" stipulated in the current Trademark Law, and can exclude the general principle of "registration priority" for trademark protection.

In the Trademark Law Amendment passed in 2019, the amount of compensation for malicious infringement of trademark exclusive rights was increased to more than 1 time and less than 5 times. Resolutely cracking down on the unlimited sideline behavior of "prostitution for free" can further demonstrate the fairness and seriousness of China's judiciary, and further demonstrate that our ancient civilization treats all intellectual property rights equally.

Think about what is the real Chinese national brand.

If China still insists on not giving up, China really doesn’t care if it has its own Jordan.

# Sports # #NBA# #NBATucaoConference# #OlympicPostponement# #MichaelJordan#