In the process of trademark trading, we can see all kinds of problems every day. Obviously, trademarks with the same name belong to different categories, but the prices are very different. Some trademarks are as high as millions, some are as cheap as thousands of dollars, 9.5 million trademarks were sold by Fast Broadcast and 131 million trademarks by LeTV. Why does the value of a small trademark fluctuate so much, and what factors affect the value of the trademark?

what factors affect the price of trademarks?

1 The popularity of a trademark is an important factor affecting the price of a trademark.

Many brands will spend millions on advertising, that is, they hope to make consumers remember their trademarks through advertising. Therefore, the popularity of trademarks can save some publicity expenses for buyers and help enterprises to open up markets.

the value of a trademark in the marketing process is also immeasurable, and such a trademark will naturally be sold more expensive.

2 trademark classification and name

There are 45 categories of trademarks, and different industries need to register different categories of trademarks, so the trademarks of popular industries are definitely more sought after. For example, 25 categories closely related to people's lives-clothing, shoes and hats, 3 categories-daily necessities, and 35 categories-enterprise marketing and promotion, e-commerce platform, etc., are all popular categories.

the name of the trademark, whether the name of the trademark is easy to remember, whether it has a good meaning, whether it is suitable for the industry, or whether the pattern of the trademark is unique and eye-catching and easy to be remembered by consumers, these are all factors that affect the price of the trademark. Trademarks that meet the above conditions will generally be more expensive. On the contrary, if the brand name is general and the category is relatively unpopular, then the price will be relatively low.

For example, this brand has a sense of design, the brand name is unique and catchy, and its category is also a popular 32 kinds of beer drinks, so the price will be higher.

3 Whether the minor items of a trademark are complete

Anyone who knows about trademarks knows that a trademark basically corresponds to 1 minor items of goods or services. If there are only two or three minor items of a trademark, the transfer price of this trademark will be relatively low.

For example, the prices of some public trademarks with 32 categories of unpopular categories will be reduced adaptively when the small items become more and more scarce.

4 holder pricing

As a part of an individual or company's assets, the holder has the right to sell it and price it. We need to know that the successful certification of a trademark has passed the registration, and a lot of time and labor costs have been spent in the registration process. In the process of operating the brand, the holder and even the company itself have already spent the financial and human resources for the selection activities of related trademarks, giving the trademark higher value and brand influence.

therefore, when selling trademarks, the holder will take these issues into account subjectively and make pricing accordingly. If the price set by the holder is high, then the price of the trademark will naturally be high. This is also one of the core reasons why trademarks will not have unified pricing.

In the field of intellectual property transactions, there are countless factors that affect the price and transaction or trademark registration. In order to save time and effort and not leave hidden dangers for the brand, I suggest that you can choose a professional intellectual property agency to solve the problem. A comprehensive professional consultant analysis will save you a lot of trouble and let the brand have no worries. Trademark value trademark transfer price