1, Hainan Mazda is indeed referred to as Haima for short, but Haima is not equal to Haima Automobile. Mazda and Hainan Automobile officially broke up in early 2006, so there is no "Hainan Mazda" brand now. Haima Automobile is now the full name, not the abbreviation of Hainan Mazda.

Haima used to be a joint venture between Hainan Automobile and Japan Mazda Automobile. The full name of Haima Automobile is referred to as "Hainan Mazda", just like FAW Mazda and Changan Mazda now, but later Hainan Automobile and Mazda split up and became the current Haima Automobile. The logo has also been changed, but it looks like the original Mazda logo with a little scratch.

3. Some joint venture models have a service life. When the contract expires, the vehicle manufacturer will have the manufacturing technology and related information of the vehicle. If you use your own trademark instead of the trademark of the original trademark manufacturer, it will not violate the regulations to continue production. Mazda 323 seems to be such an example, and so does Santana 4000. These cars are generally some old foreign models. Santana 323 is old enough.

Only when you have a certain strength can you have such autonomy. In the past, Mazda had to provide all kinds of help to Haima. When you get the second generation yourself, others will ignore Mazda, and Haima will be responsible for it. Although the price is cheaper and consumers are happy, Haima has greater responsibilities and more services to provide than before.

5. There is another brand value that you can't ignore. In the field of family cars, people recognize brands, so the brand of commercial vehicles plays a greater role. Many cars of other companies are designed to show their strength, so it is impossible to have domestic stations in front of them.

Extended data:

1. Since Haima introduced the first HX6380 hatchback of 199 1 to Familia II in 2006, 30 varieties of 17 series were introduced in 15. Among them, the launch of "Prima" and "Familia" series has reversed the difficult situation of enterprises in one fell swoop.

2. In 2000, the enterprise decided to introduce "Prima" project. It took only 9 months for the products to be trial-produced, tested, made of mould and fixture, installed and debugged with equipment, and produced in small batches and batches. On May 200 1 08 1 day, the first SMPV in China, Prima, was listed. By 2005, Prima series products accounted for more than 80% of the domestic small MPV market share and occupied an important position in the domestic S-MPV market segment. Subsequently, the company turned its development goal to the most competitive mid-level car in China, and launched Familia car with international leading level in the same way and speed. On July 18, 2002, Familia was officially put on the market, which was widely recognized by the market and consumers, and was known as one of the "new three" cars in China today.

3. In the research and development of new products, Haima has always adhered to the strategic policy of "cooperation in opening, development in cooperation and foothold in development", made full use of the advanced technology of domestic and foreign partners, and combined with its own advantages, made a detailed plan for the near, medium and long-term product development strategy, and the number of new products included in the specific plan reached 16.

References:

Baidu Encyclopedia: Haima Automobile