A skipping rope sells for more than $800 on the LV official website in the United States. Why is the premium on luxury goods so high? This is mainly due to the premium of the brand. Many consumers do not look at the quality of the skipping rope, but the brand. When using this skipping rope, they feel very respectable. This value is the highest, so an ordinary skipping rope In addition, the LV brand can also be sold at a very high price. I will explain it to you in detail next. 1. Brand premium makes the price of luxury goods very high.

With the development of society, our lives are getting better and better. Many people pay great attention to brands when buying things, especially those with money. Brands like LV, even for an ordinary When you take out your skipping rope and use it, others will feel that you are a rich person when they see this brand. At this time, you will gain the respect of others, so this is a premium of the brand, so even if it is an ordinary A skipping rope may be an ordinary toy, but using this brand can also sell for a high price. What consumers care about is not the quality of the items, but more the image behind the brand. 2. We should also have more luxury brands.

Most of the luxury brands we see now are basically foreign. An ordinary skipping rope can be sold for 810 US dollars, which is equivalent to a month’s salary of many people. In contrast, in China, such There are very few luxury brands, and we also need a lot of such brands, which can be sold not only domestically, but also in many places abroad, so as to obtain brand premiums. When profits are very high, it is easier for the brand to grow. With the development of the industry, many products like today gain advantages through low prices and generate very little profit. All in all, the reason why luxury premiums are so high is mainly due to the brand effect. What many people care about is not the quality of the product, but the brand of the product. When a luxury brand has a very good image, people You will feel respected and can win face for yourself, so many people are willing to buy at a high price.