Driven by the global economy, the development of cross-border e-commerce business has been in full swing in recent years. Coupled with the support of the country’s “Belt and Road” international trade policy, a large number of cross-border e-commerce businesses have emerged in the country. There are many cross-border e-commerce platforms for e-commerce merchants and companies around the world. For novice e-commerce merchants, they are always a little confused when it comes to choosing a platform. Today we will analyze for you which cross-border e-commerce platform It's easier to do.

Recommendation for newbies - Aliexpress

Novice sellers can choose a single platform to make breakthroughs. After development, consider multi-platform operations. In order to expand sales channels and gain more exposure opportunities, many cross-border sellers often choose to cast a wide net to enter various platforms. However, for sellers with limited resources or entry-level sellers, this may seem unlikely. Junior sellers often have the simple idea that as long as they open all stores on mainstream cross-border e-commerce platforms, they will have the greatest opportunities and the greatest profits. In fact, focusing is always more efficient than casting a wide net, because the experience, resources and energy of junior sellers are limited.

On April 10, AliExpress, one of the most important carriers of Alibaba’s globalization, announced that its overseas buyers had exceeded 100 million. These buyers are located in 220 countries around the world, covering 18 languages, and wireless terminal sales account for 59.3%. At the same time, AliExpress officials also disclosed a set of interesting numbers. Among the 100 million buyers, women and young people aged 25-34 are the main force of overseas hand-picking parties. Among more than 220 countries, Russia, Spain, Israel, France and other countries have the highest purchasing power.

The AliExpress platform is suitable for entry-level sellers, especially those whose product features are consistent with emerging markets. For those sellers with high cost performance, supply chain advantages and price advantages, it is best for suppliers to get the goods directly.

Brand dominance-Amazon Amazon

As the initiator of global e-commerce, Amazon has huge influence on a global scale. Amazon is also the first export cross-border e-commerce platform that Chinese foreign trade professionals come into contact with. Its main markets are the United States and Canada. If you want to sell products and brands directly to you, you can use the Amazon platform. Amazon has a high barrier to entry. As long as you have a trademark, product quality assurance and a good target market, Amazon is undoubtedly one of the best ways to enter the cross-border e-commerce market.

If you choose Amazon, it is best to have better supplier cooperation resources. Supplier quality needs to be very stable, and it is best to have strong R&D capabilities. In addition, it is recommended that novices preparing to enter the industry should receive professional training and learn more about store opening policies and knowledge. For Amazon stores, traffic is key. Amazon traffic is mainly divided into internal traffic and external traffic, which is similar to domestic Taobao. At the same time, we should pay attention to the marketing of SNS communities, and marketing methods such as soft articles are more effective.

To truly become an Amazon seller, you need to meet several requirements:

1. You must have good product resources, because Amazon’s cross-border e-commerce focuses on products.

2. Secondly, you need to undergo a series of training to master the operating skills and relevant rules for store entry and product release. Otherwise, the store will be closed at least, and legal disputes will occur at worst. It is best to have a computer dedicated to logging in to your Amazon account, because one computer can only log in to one account.

3. Doing foreign trade on Amazon requires a U.S. bank card, because the sales generated by Amazon stores are stored in Amazon’s own account system. If you want to withdraw the money, you need a U.S. bank. Card. You can choose a domestic agency to solve this problem, or you can find overseas customers or friends for help.

4. Amazon has just upgraded its brand registration system. Have you registered the relevant brands with the Trademark Office? Whether it is TM or R mark, it is recognized at this stage! In other words, as long as the formal registration carries Serial Number’s trademarks can be registered! It is recommended to register foreign trademarks about 8 months in advance. We recommend the first-level agent Shenzhen Kaidemeng Intellectual Property Agency Co., Ltd. They have focused on foreign trademark registration for more than 8 years.

In addition, choosing Amazon requires a good foreign trade foundation and resources, as well as certain economic strength, because building this platform requires long-term persistence and long-term investment.

Domestic Taobao-eBay

As an international retail cross-border e-commerce platform, eBay is just like China's Taobao.

Compared with Amazon, eBay's store operations are not complicated. Opening a store is free, the threshold is low, and there are many procedures and things required. However, the platform rules favor buyers and sellers, favoring buyers. eBay operation is relatively simple, the investment is not large, and it is suitable for people with certain foreign trade resources. It is free to open a store, but there is a fee for listing products. In the beginning, we needed to accumulate credibility through auctions, and the order cycle was relatively long. Complaints are the most troublesome thing, so the quality must pass the test.

Mobile platform-Wish

Wish’s main application cross-border e-commerce platform is characterized by high quality and low price. Many products, such as jewelry, mobile phones, clothing, etc., are shipped from China. Although the price is low, the quality of the product is also guaranteed with the unique Wish recommendation method. It can use intelligent push technology to directly push the favorite products to each buyer, and use precision marketing to attract a large number of customers.

For small and medium-sized sellers, the success of Wish allows us to understand the true potential of the mobile Internet. Now AliExpress, Amazon and other platforms have launched mobile applications. However, Wish prefers to trust its customers, so sellers suffer more in return disputes.

The above is an introduction to some characteristics of major cross-border e-commerce platforms. You can choose according to your actual situation. In recent years, foreign trade economy and cross-border e-commerce have developed rapidly. Therefore, everyone should seize this opportunity and give it a try.