model essay on supermarket investment proposal 1
I. principles of investment promotion
before investment promotion, the whole supermarket should be designed and planned in a unified way, and the complementary promotion between different varieties and different styles and grades of the same variety should be fully considered.
the unified operation of supermarkets includes five aspects: unified management and regulation, unified investment management, unified marketing, unified service supervision and unified management. Among them, "layout design management and unified investment management" are the basis and origin of the latter three unified work. The success or failure of this work not only determines the success of the early planning of supermarket operators, but also determines the success of the management of commercial operation of shopping centers in the later period.
the first basic principle: layout design and investment promotion should be carried out first, and then planning and design should be carried out. Many supermarket operators did not entrust experts to carry out layout design and product layout. In the process of attracting investment, they found that large suppliers and associates who wanted to come in found that many planning designs did not meet their own requirements and made more temporary changes. Our company not only abides by the golden ratio of each item in the shopping center, but also innovates constantly. It not only considers the proportion of items, but also pays attention to the design of business culture. The whole VI system is designed around the dynamic line of the store and has a commercial atmosphere.
the second basic principle: to maintain the unified theme image and unified brand image of shopping centers, unified concept design in advance is the foundation. Investment promotion should always pay attention to maintaining and managing the established business theme and brand image.
the third basic principle: the investment target of shopping centers should be different in function and form, and different products should complement each other. Simply put, the differences in the same industry are different grades and styles, and we can't blindly recruit the same kind of products with the same grade.
the fourth basic principle: the choice principle of shopping center management mode. Part of the core main retail should be self-operated as far as possible, and then suppliers and associates with strong operating strength should be recruited; As far as possible, in the store, joint-venture deduction points are mainly used, supplemented by leasing, which can also enhance the overall control of the operators on the shopping center and improve their business performance.
the fifth basic principle: the principle of investment order. The principle that the leased area comes first, then the joint venture, followed by big brands and suppliers, and supplemented by retail investors; The principle of attracting more popular projects first, giving priority to retail shopping projects and supporting auxiliary projects.
the sixth basic principle: the principle of attracting investment in the core self-operated area is conducive to the overall layout of people entering the retail area of the store, and it is also convenient to turn around to other areas. The passage is like a blood vessel, so it is convenient for people to turn around. Store layout should fully consider the relevance between commodities. The fruits and vegetables in shopping centers, especially large shopping centers, are suitable for the end of the business axis.
the seventh basic principle: the principle of preferential investment for special merchants. "Point to face, characteristic management" is the management characteristic of shopping center. Special merchants refer to business units with high cultural, artistic and technological contents. Giving them preferential policies and inviting them to enter can enhance the cultural atmosphere and enliven the atmosphere of shopping centers. Of course, the business scope of special merchants should be consistent with the business theme and brand image of shopping centers.
the eighth basic principle: the principle of releasing water to raise fish is adopted in lease operation. Because of the long-term characteristics of shopping center operation, the practice of basic rent+floating rent and quality service is adopted, and the floating rent is linked to sales, so that the whole shopping center will be truly prosperous. Only in this way can operators and merchants grow together. The principle of releasing water to raise fish can be understood as the principle of "being popular first, then doing business, and sharing the growth space together".
the ninth basic principle: the "management" of unified investment promotion should fully embody and emphasize the unified service for merchants. Unified services include unified merchant settlement, unified marketing services, unified information system support services, unified training services, unified store planning guidance services, unified administrative affairs management services and so on. This "unified service" should not only be reflected in the ideas and investment contracts, but also in the later marketing management. What merchants are most eager for is profit.
the tenth basic principle: shopping centers should have perfect information systems, attach importance to knowledge management, and provide convenience for shopping center managers, contracted merchants and customers.
the establishment of a unified information platform and meticulous management can not only provide customers with convenient services such as unified cashier and card consumption, but also provide rich and accurate customer information and market information for the majority of contracted merchants, and even provide more detailed business information, such as information on the purchase, sale and storage of retail commodities. It can also provide the shopping center with business information such as layout density, item collocation, personnel allocation, venue efficiency, merchant performance, etc., which is convenient for the shopping center to redistribute the business space (scarce resources) after analysis.
investment promotion is not a job that is finished before opening. In fact, the investment promotion of shopping centers is an infinite cycle. Before opening, it is a large-scale investment promotion, and after opening, it is adjusted according to the sales situation. This requires the analysis and support of information systems, and it also requires knowledge-based auxiliary decision-making.
second, the core of investment promotion planning-investment promotion plan
To formulate investment promotion plan and marketing publicity plan, we should make careful preparations to protect the interests of operators. It is necessary to determine the investment schedule, main investment sites, main investment backbones, investment promotion and planning, main investment activities and investment expenses, and get the support of the main leaders of the operators. Before carrying out the actual investment promotion work, we first determine the investment promotion objectives, and then determine the specific conditions.
Conditions for inviting investment in the leased area:
Rent is charged according to the practical area, and the specific scheme is omitted
Conditions for inviting investment in the joint venture area:
The basic rent plus sales commission can be adopted to link the operating performance with the rental income, so as to close the unified operating relationship between the joint venture merchants and the shopping center.
air conditioning fees shall be charged uniformly; Air-conditioning equipment such as compressors and pipes are provided by the merchants themselves, and the air-conditioning expenses are paid by themselves.
supplier support and services to reduce operating costs, such as distribution services
investment invitation schedule
As the investment invitation task of large shopping centers is heavy, the investment invitation time should be arranged in advance, in which large businesses should do relevant work in advance, formally confirm their intentions after the project design scheme comes out, modify and improve the scheme design according to the specific requirements of large businesses, and then enter the construction state to avoid losses caused by forced modification of the scheme.
Investment team building
Our company has professionals
Investment promotion determines the cost ratio and total cost (omitted)
Investment management:
Blindly inviting investment, which costs a lot and has poor results, is a problem that operators are worried about.
investment promotion expenses mainly include: personnel expenses, reception expenses, publicity expenses-advertising and investment promotion activities.
an important measure to reduce investment cost and improve investment efficiency is to entrust a professional consulting company to attract investment.
Strategies for the use of investment promotion expenses:
1. The investment promotion task index is decomposed into people, and the cost is decomposed into people.
2. Focus on key investment promotion and avoid piecemeal knocking.
3. Focus on ensuring the salary and reward management of outstanding investment talents.
4. Pay attention to customer marketing and relationship marketing, and tilt the expense arrangement.
There are not many soldiers, but they are skilled. Merchants don't need to sit in the office all day. The main performance of merchants is the investment results. Merchants need to maintain continuity, so they need good incentives.
third, the establishment and optimization of the investment team
the team knowledge structure of the investment team needs careful planning in advance, and it is best to have a vision of attracting investment in the northwest and adopt the following personnel combination.
the best combination of investment promotion team: 3 investment promotion personnel
one investment promotion director who is fully responsible for investment promotion.
there are two investment managers, one of whom is responsible for the investment promotion of the leased-out area and associated households; One is responsible for attracting investment from suppliers.
Guarantee of investment quality: According to our summary of various investment cases, it is found that many entrepreneurs, as operation management teams, take good positions as bait and take kickbacks from suppliers.
there should be better restraint measures for investment inviting personnel, mainly to control the quality of investment inviting. For projects entrusted to the management team, the quality of investment inviting and acceptance criteria should be stipulated in the entrustment contract.
IV. Investment promotion and publicity
The three objectives of investment promotion for supermarket projects are:
1. Attracting the eyes of big merchants
2. Attracting brand suppliers to enter the market
3. Making good publicity for the opening and attracting consumers' attention
In attracting big merchants to settle in, various publicity methods should be adopted: newspapers, professional magazines and online media.
TV: attracting investment for small and medium-sized retail investors
newspapers and professional magazines: attracting investment for big merchants
It is very important to create momentum. Sun Tzu's art of war says: If you defeat the enemy without fighting, the potential risks will be short, and you should rely on your own advantages and pay attention to the synergistic effect of propaganda.
in terms of investment promotion, we can't completely adopt the advertising mode, and our company's resources in this area can complement each other.
V. Investment Promotion and Negotiation Strategies
Commercial management companies will lead the investment promotion work and make full use of the existing social resources for investment promotion. Our company not only maintains good relations with big merchants, but also our business vision and consulting service level can be trusted by big merchants. In addition, our company has done business planning for dozens of supermarkets in northwest China, and is quite familiar with all aspects of investment promotion, which can win the maximum profit for operators.
supermarket investment proposal model essay 2
1. Company profile
Xinxiang Shengrun Real Estate Development Company was established in August of XX with a registered capital of 1 million yuan. It is a real estate development, entertainment and petroleum industry-oriented enterprise, with Tianrunyuan Entertainment Co., Ltd. under it. The development projects include Huanggang villa area, chemical road camp housing and Shengrun city impression (more than 3, square meters).
II. Introduction to Shengrun Plaza
Xinxiang Shengrun Plaza is a one-stop shopping center with shopping, life, leisure and entertainment functions, which was developed by Xinxiang Shengrun Real Estate Development Company and planned, prepared and invited by Wuhan Yada Commercial Planning Management Company with the approval of the first meeting of Xinxiang Planning Committee in XX. Surrounding high-end communities, government agencies, banks and securities are gathered, and the business atmosphere is extremely strong. Holding fast to the throat of the development of city planning to the southeast, there is great appreciation potential.
3. Introduction of functions and equipment configuration
1. Address of the square: the middle section of Renmin Road, the main road of Xinxiang City.
2. Function of the square: it is planned to be a commercial and residential complex.
3. Conditions of the square: the square has a construction area of 16, square meters, which is a key project in Xinxiang City and a landmark building on Renmin Road. It is a high-rise building built on the south side of the middle section of Renmin Road. The red line of Renmin Road is 1m to the north, 6m to the east, and 16m to the west from the high-rise camp building. This building is a full-frame structure, with a total length of 49,54m from east to west and a depth of 63.24m from north to south. The basement is a parking lot and equipment room, and the first to fourth floors are open, with a construction area of 11,937,16 square meters. A five-to sixteen-story residential building lives in the north end of the comprehensive building, with a length of 49,54m from east to west and a depth of 14m from north to south. Block B, a five-story to twelve-story residential building, is located at the southern end of the comprehensive building, with a length of 4,95 meters from east to west, a depth of 12,64 meters from north to south and a height of 4.6 meters, and a residential building area of 4,881.3 square meters. The exterior decoration requires dark camel-colored tiles on the first to fourth floors, and ivory tiles on the fourth floors and above with yellow and blue exterior dry wall paint. Our company will rent out the first floor, the first floor, the second floor, the third floor and the fourth floor facing the street (XX square meters per floor? 3 square meters). Each floor has a cargo load of kg. It is proposed that the shopping mall should be equipped with 6 escalators, 1 sightseeing elevator, and the designed parking space in the square is about 3, square meters.
4. Analysis of investment prospects
1. Location of the square: Shengrun Square is located in the middle section of Renmin Road, the main road, with spacious roads and convenient transportation. It is adjacent to Guibei Square, the highest terrain in the urban area, with a huge flow of people and logistics connecting the railway station and major shopping malls in the northwest, and the People's Park and Sports Center in the east are close at hand. Leisure, entertainment and economy are on the verge, which coincides with the development of the city planning to the southeast. It will replace the prosperous Pingyuan Avenue, which is just across the street. There is not a large-scale shopping mall here, but the surrounding supporting commercial outlets are taking shape, such as restaurants, photography, coffee in Shangdao, Hualian Supermarket, beauty salons, small pedestrian streets and snacks. Along the commercial and residential building of Shengrun Plaza to the east, a large number of residential buildings are under construction, most of which are high-grade residential areas, which should have good development prospects.
2. Surrounding environment of the square: Shengrun Square is located in a bustling commercial, cultural, administrative and surrounded area, with an unusually strong commercial atmosphere. There are many administrative organs and units in the surrounding finance bureau, district committee and district government. Huilong Garden, Jinguiyuan Garden, Lotus Garden, Fidelity Garden and Fidelity Hotel are all high-end communities, and it is Xinxiang City with a good cultural atmosphere, high consumption level and high taste of life. In addition, hospitals, schools, banks and securities companies echo each other from afar, with spacious roads and convenient travel, which can attract consumers from four districts and eight counties. It is an ideal place to do business at home, and it is also a golden place for businesses with strength and advanced management level to expand their commercial outlets and build a supreme shop. The original site of Shengrun Plaza is called? Turtle back fairy land? It is a treasure trove of feng shui where merchants gather, and it is expected that Shengrun Plaza will become a new commercial center that determines the economic development of the whole region in the near future.
3. Decoration and operation supporting conditions of Shengrun Plaza: Shengrun Plaza was designed by China Construction Technology Group Co., Ltd. with A-level qualification certificate, with European style as the main body, creating a personalized and colorful architectural style, reflecting the fast pace, simplicity and avant-garde of modern life. The shopping malls of the building are all made of glass curtain walls and dark camel marble stones, showing the solemnity and calmness of the building. The tower is a horizontal window with high-grade ivory marble.
4. The two towers are all made up of high-grade residential buildings, and the first floor to the fourth floor of the shopping mall (facing Renmin Road) is the general exit of the shopping mall. In order to solve the interaction between popularity and people in the shopping mall, an imported vertical elevator and two escalators are specially set up, so that customers can truly follow the elevator and get out of the elevator to buy sightseeing consumption.
5. Property management and fire fighting: Shengrun Plaza is equipped with a professional property management company to solve the worries of merchants in business. The professional management company makes suggestions for the shopping mall and always grasps the business opportunities and business pulse. The hardware in the shopping mall is equipped with infrared monitoring and automatic spraying system, and the fire hydrant on each floor saves itself for 1 to 3 hours.
v. intention of cooperation