Fresh food e-commerce is now in a period of rising market development. There are many platform brands across the country, including several well-known companies at the forefront of the industry, such as Alibaba’s Hema Fresh, Tencent’s Xingshengyou, JD.com’s JD.com’s Xiaodian, Pinduoduo’s Duoduo Maicai, Meituan’s Meituan Maicai, etc. These platforms have now settled in Chongqing and occupied a large part of the market.
The well-known local fresh food e-commerce platforms in Chongqing include the following:
1. Tianyuan Youxuan
Established in 2013, relying on the independently developed Tianyuan Youxuan fresh food The e-commerce service platform establishes consumer residential community supply channels and platform direct supply channels. The main advantages include cooperating with Chongqing Radio to establish local promotion channels; own distribution channels; agricultural products come from unique agricultural products in various districts and counties.
2. Xiangmanyuan
Xiangmanyuan, an e-commerce platform for agricultural products in western China, is the earliest and largest B2C fresh food e-commerce company in Chongqing. The biggest advantage of the platform: multiple physical stores have been opened in Chongqing, combined with online malls. After placing an order, you can pick up the goods directly from the online store, and the logistics channel is smooth. The platform resources are composed of commodity resources and professional agricultural product talents from the company's physical markets such as Chongqing Caiyuanba Fruit Market.
3. Xuancaibang
Xuancaibang platform focuses on community fresh food e-commerce. The model is to cooperate with various community fresh food stores. All products can be traced to establish a big data-based agricultural and leisure industry. Health platform. It also has titles such as the New Information Consumption Demonstration Platform of the Ministry of Industry and Information Technology and the Agricultural and Rural Big Data Practice Cases of the Ministry of Agriculture (available for query) promulgated by ministries and commissions. At the same time, the project is also an investment attraction project of Chongqing Jiulongpo District Investment Promotion Bureau. ICBC has invested a huge amount of 50 million in marketing. It has joined hands with the Agriculture Committee, the Commercial Committee, the Market Management Bureau, the Poverty Alleviation Office and other departments to integrate rural resources and market resources and reshape the new agricultural industry chain. supply model.