Amazon appeal points:

1. Find the real reason why the account was frozen

First find out the reason why the store was blocked, whether it was due to account performance problems or violations Amazon policy issues. Under normal circumstances, Amazon will prompt the reason for the account being blocked in the email, but it will not explain the problem too thoroughly. Friends need to use their own imagination to understand it. Sellers who run their own stores should easily understand what Amazon is talking about. Sellers can check their store's performance indicator data, or check one- and two-star feedback records or past disputes and claims, etc. In short, they must find the real reason why their store has been blocked. And these reasons must be carefully analyzed.

At the same time, Amazon will guide sellers in emails to appeal to restore their store’s sales rights.

There is generally only one opportunity to appeal. Through appeal, the seller may still get his account back. Therefore, sellers must carefully prepare for appeals.

2. Draft the content of the appeal

Before making a formal appeal, it is recommended that the seller prepare the content of the appeal. Regarding the content to be covered in the appeal letter, the editor has also compiled the following:

1) The attitude of admitting your mistake is very important. Sellers should not express personal resistance when using written language.

2) Find the direct reason for the account being blocked, analyze the reasons, analyze the factors that lead to customer dissatisfaction in detail, and humbly admit your mistakes and shortcomings. At the same time, we will not discuss issues unrelated to store closures.

3) If the seller analyzes the reasons for account closure in the email, provide as much detail and accurate data as possible.

4) The seller should formulate an effective improvement plan to ensure that similar things will not happen in the future. This plan should be as detailed as possible, and it should also be targeted and operable. Do not apply templates randomly. You need to make Amazon feel that you are sincere, believe that you will have the determination to change the store operation, continue to provide quality services to buyers, and abide by the platform policies instead of perfunctory things.

5) Sellers should also mention their expectations for account unfreezing and write down corresponding store development plans.

When the seller is formulating the content of the complaint, it is best to list the content of the complaint in points, so that the expression will be clearer. After drafting the appeal, there is no need to rush to submit the appeal email. You should call friends who are good at English to check whether there are grammatical errors in the writing, whether the language expression is accurate enough, and whether the content is detailed enough. After confirming that there is no problem, proceed to the next step of appeal.

3. Ways to appeal

1) Sellers can log in to the seller's backend, click Performance Notifications, find the email that Amazon notifies that the account has been blocked, and click "Appeal decision" to appeal button to write the prepared complaint content and then submit the email.

2) If the seller cannot log in to the Seller Center, you can use the registered email address to send the complaint content to Amazon's seller-performance@amazon.com email address to appeal.

4. Pay attention to email replies and background notifications (Notification)

After the seller sends the complaint content, Amazon will generally respond within 2 working days. However, due to the time difference, China is 12 hours ahead of the United States, so sellers should wait patiently, but don’t wait. In addition to paying close attention to the registered email address, you should also follow the improvement plan you wrote in the complaint letter and try your best to improve some existing problems. problem.

If Amazon has not responded within 2 working days, the seller can send another email to ask Amazon whether it has received the complaint it sent previously. If Amazon replies that your plan is not complete enough, then add more. Under normal circumstances, if the situation is not particularly serious (repeated infringement), Amazon will not be too difficult and will restore the seller's sales authority after receiving the seller's complaint email.

However, if Amazon clearly replies that the seller refuses to restore the account, then sorry, the seller’s account will be completely destroyed.