As a designer, how can I miss a Coca-Cola when I stay up all night? How can you be full of ideas without that cool feeling to stimulate the taste buds? Compared with the cruel destruction of Party A's father, Coca-Cola is my healing artifact! Coupled with a fried chicken, it is simply a perfect match for the world, and happiness is rising.

Of course, Coca-Cola, as one of the products with the highest brand value in the world, can satisfy designers not only by its taste, but also by its Logo full of passion and vitality, aesthetic feeling and creativity. This was once the source of inspiration for art practitioners!

Coca and Cola have a date?

The name was created by Frank, the partner of founder pemberton? Robinson proposed that it not only contains two main components, but also has a very rhyming pronunciation, which is catchy and easy to remember. This naming has even become a popular trend of brand name positioning in contemporary western developed countries.

frank? Robinson

uses a number of western letters to form a meaningless name. As long as the name is pronounced loudly and has no unpleasant meaning, it is considered a very successful brand design. For example, world famous brands such as OMO, PEPSI, NIKON and KODAK all belong to this type.

As a classical calligrapher, he also considered that two capitalized C's would have a good visual effect in advertisements, so he wrote "Coca-Cola" in Spencer's font, which was popular at that time. In an instant, the feeling of fluency and elegance came to my face, so the original Logo of Coca-Cola was born!

What has changed is creativity, but what remains unchanged is the initial intention

The font of Coca-Cola logo has been following Spencer cursive script "Coca-Cola" designed by Robinson since the 19s. Spencer's cursive script has a kind of carefree beauty, giving people a kind of elegant, coherent and streamlined beauty.

At present, the background of Coca-Cola logo is big red, and the white word "Coca-Cola" in Spencer's cursive script is printed on the red background. The white lines are elegant and graceful, emitting a healthy and positive atmosphere. Traditional color, red and white, elegant and full of vitality, quite modern.

Although Coca-Cola will update its logo every ten years, it basically adds or deletes three highly iconic visual elements (Spencer font, standard cola red and curved ribbon). And this classic image has also stood the test of time, building a century-old classic and eternity.

In some countries or regions, Coca-Cola will design a localized Logo for local languages. Here are some examples.

It is worth mentioning that Coca-Cola Company launched a new Chinese Logo for the mainland market in 23, which was designed by the famous Hong Kong designer Chen Youjian. The new streamlined Chinese fonts are more harmonious with the overall style of English fonts and trademarks.

new?

When the old Logo is unveiled, Lohas spirit will naturally flow out

An excellent brand Logo graphic is a symbol of business philosophy, production technology and product content. In the eyes of consumers, the brand Logo graphic has the identity with the corporate logo. The characteristics and design of the brand are always centered around the speed, accuracy and amount of information of visual communication.

At present, the background of Coca-Cola logo is big red. The cold red is eye-catching and reveals elegance and freedom, which makes people feel excited and a little cold. The white word "Coca-Cola" in Spencer cursive script is printed on the red background, which gives people a sense of fluidity, fully embodies the characteristics of liquid, and makes the whole design full of attractive vitality.

It not only identifies the characteristics of the brand products, but also identifies the industry characteristics of the company, the visual and publicity characteristics of Coca-Cola? . The logo of Coca-Cola always conveys vitality to people who love it and inherits its business philosophy of "positive optimism and a better life".

In the more than 13 years since Coca-Cola was founded, not only has Coca-Cola developed into a household name brand, but its Logo has also become one of the most well-known and easily recognizable trademarks in the world. It is precisely because of the complementary development of brand and Logo that the image of Coca-Cola is deeply rooted in the minds of consumers all over the world.

Coca-Cola

From the brand name with loud pronunciation

to the elegant and dancing font

to the expression of brand characteristics with strong colors

The change of Coca-Cola Logo

shows its uniqueness

The Logo should not only be easy to read, write, recognize and listen

but also complement the brand <