Because more than 3 years ago, when Hermes entered the China market, it only registered the English "Hermes" trademark, but did not register the related trademarks in Chinese.

Many luxury brands didn't pay much attention to the China market before, and the registration of Chinese trademarks was troublesome and there were many homophones. But now the China market is not what it used to be, and it occupies a very important position in the global strategy of luxury brands.

It is understood that elmes International applied to the State Trademark Office for the registration of "HERMES" and graphics as early as 1977, and was later approved to register in China. However, the brand only registered the English "HERMES" trademark in China mainland, but did not register the related trademarks in Chinese.

Event:

elmes International, the trademark owner of the international luxury brand "HERMES", found that "Hermes" was registered by a domestic garment company and asked the Trademark Review and Adjudication Board of the State Trademark Office to cancel the trademark. After being rejected, he sued the Trademark Review and Adjudication Board to the court. The reporter learned on the 1st that the Beijing No.1 Intermediate People's Court rejected elmes International's claim in the first instance and upheld the ruling of the Trademark Review and Adjudication Board.

It is understood that elmes International applied to the State Trademark Office for the registration of "HERMES" and graphics as early as 1977, and was later approved to register in China. However, the brand only registered the English "HERMES" trademark in China mainland, but did not register the related trademarks in Chinese.

In November p>21, the Trademark Review and Adjudication Board ruled that a domestic garment company was allowed to register the trademark "Aimashi". In July 29, elmes International applied to the Trademark Review and Adjudication Board to cancel the registration of the disputed trademark "Aimashi". After examination, the Trademark Review and Adjudication Board made a ruling in May 211 to maintain the "Aimashi" trademark. elmes International refused to accept it, so it sued the Trademark Review and Adjudication Board in Beijing No.1 Intermediate People's Court.