Brand packaging design is a key link that can help companies establish brand images, promote products, and attract more consumers. The following are several effective suggestions that can help companies design brand packaging:

Determine the target audience: Before designing brand packaging, you need to determine the target audience. Product packaging will also have different impacts on people of different ages, genders and cultural backgrounds. Therefore, the design should meet the needs of the audience, embody a spiritual concept, and bring better visual effects.

Follow the principles of brand identity: Brand packaging design should follow the principles of brand identity so that consumers can easily identify the brand name and logo. Generally speaking, the design should be unified in color and style, and the main variables of the corresponding regression company should be used in each channel.

Highlight product features: The core of brand packaging design is to display the product features so that consumers can understand the product in the first time. From an overall perspective, outstanding aesthetic points corresponding to the structural product selling points will be selected to create a novel, unique and unique product display quality effect.

Use color psychology: Color has a great impact on human emotions and psychology, so it is necessary to introduce color psychology into brand packaging design. For example, red can express love and passion, while yellow can convey a cheerful and bright feeling. When formulating a color scheme, it is necessary to adopt corresponding color combinations according to the attributes of different products to match the psychological needs of the audience.

Keep it simple and legible: When designing your brand packaging, make sure your theme and logo are straightforward, standardized and easily identifiable. At the same time, the finished visual design needs to be easily distinguishable, retain imagination in the instant impression for consumers to remember, and be able to provide sufficient information but follow the principle of "less is more".

Highlight environmental friendliness: Currently, people are paying more and more attention to environmental protection issues. Therefore, environmental protection issues also need to be considered in brand packaging design. Brand packaging design should use recyclable, non-toxic and environmentally friendly materials, and avoid waste as much as possible to see better positive publicity to the consumer market.

To sum up, good brand packaging design requires determining the target audience, following the principles of brand identification, highlighting product features, using color psychology, keeping it simple and easy to read, and highlighting environmental protection requirements. These factors help to unify packaging design and product features, and will lead to a better purchasing experience, enhance overall consumer satisfaction and promote brand marketing.

Original packaging design works by Zhonghui Design

The above are answers from Zhonghui Design, a professional packaging design company. I hope it will be helpful to everyone.