Bitauto News: Recently, we learned from relevant channels that Dongfeng Motor Group has invested in "Binli", a new car brand focusing on the field of smart electric vehicles, and plans to provide agents for the brand. The "Binli" brand was founded by Su Weiming, the former executive vice president of Volkswagen (China).

According to the information currently available, the "Binli" brand belongs to Beijing Binli Information Technology Co., Ltd. The legal representative of the company is Su Weiming, the former executive vice president of Volkswagen (China). At the same time, we can also see Its parent company is BeyonCa HK Limited, and its natural person shareholders include You Zheng, deputy general manager of Dongfeng Motor Group, and Liao Xianzhi, chairman of Wuhan Dongfeng Insurance Brokerage Co., Ltd.

At the same time, you can also see that the business scope of the companies under the "Binli" brand includes computer system services; technology development, technology transfer, technical consulting, and technical services; software development; basic software services; application software services (Excluding medical software); data processing; business management; business management consulting; economic and trade consulting; conference services; hosting exhibitions and display activities.

In addition, it also includes the import and export of technology, import and export of goods, and agent import and export related to the vehicle manufacturing business (involving quota licensing management, and commodities managed under special provisions are handled in accordance with relevant national regulations); Sales of auto parts; engineering and technology research; product design; new energy vehicle manufacturing; auto parts manufacturing; car rental.

In addition, the latest news about "BEYONEYE" also includes that the company has previously submitted a trademark application for "BEYONEYE" and has begun recruiting relevant practitioners involved in vehicle software and hardware design and development. At the same time, according to sources, its first new car may be a product that competes with the Porsche Taycan, which is a high-performance four-door pure electric coupe that focuses on luxury and intelligence. The current domestic price of the Porsche Taycan is 88.8 -1.888 million.