For trademarks and brands:

1. Trademarks and brands are not the same. Trademark and brand are a pair of concepts that are easily confused. Some companies mistakenly believe that a product becomes a brand after registering a trademark.

2. Trademarks and brands are both related and different. Sometimes, two concepts can be used interchangeably, and sometimes they cannot be used interchangeably.

3. Brand (Brand) is a collective concept, which mainly includes four parts: brand name (BrandName), brand logo, trademark (BrandMark) and brand role. Brand name: refers to the part of the brand that can be called (read out) in language - a combination of words, letters, numbers or phrases, also known as "product name". Brand logo: refers to the part of the brand that is recognizable and easy to remember but cannot be described in words - including symbols, patterns or obvious colors or fonts, also known as "brand logo".

4. Trademark (TradeMark) refers to text, graphics, letters, numbers, three-dimensional signs and color combinations, as well as the combination of the above elements that producers and operators use to distinguish their goods or services from other goods. or mark of goods for services. When a trademark is used, it should be clearly stated with "R" or "note", which means a registered trademark. Trademarks are protected by law after registration.