#Planning# Introduction Fruits are becoming more and more popular with everyone. Not only is it delicious, it’s also good for your health. The fruit market is gradually becoming wider. The cost of a fruit shop is not high, so many people choose to start a fruit shop. The following is a compiled fruit business plan, welcome to read!
Fruit Business Plan Part 1
1. Project Introduction:
Establishment of a community fruit store: The number of residents in the community reaches 3,000 families (each family Establish a fruit shop in the community (calculated as 3 people).
2. Market analysis:
China’s fruit market is huge. Compared with the per capita annual fruit consumption in foreign countries, which is 85 kilograms, domestic per capita consumption is only half of that. According to a survey of most families, 80% of families of three spend more than 80 yuan on fruits every month. 10 households consume fruits for between 50 and 80 yuan. Only 10 households consume fruit for less than 50 yuan.
With the improvement of residents’ income level, the consumption demand for fruits is increasing. The average annual fruit consumption per person in my country is about 45kg, which is still far behind the health standard requirements (70kg). The gap is even greater when compared with the average annual fruit consumption (80kg) per person in developed countries. If future population growth is taken into account and calculated according to health standards, national fruit consumption will reach 115.5 million tons.
3. Problem judgment:
(1) How to reduce costs:
(1) Procurement costs
(2) Operating costs
(2) How to attract consumers’ attention in the early stage of opening, you can distribute opening leaflets and some preferential posters to community residents through neighborhood committees, property management companies, etc. You can also launch activities such as giving away a juicer if you purchase a certain amount of fruit. This in turn can encourage residents to switch from eating fruits to drinking fruits and increase fruit consumption.
(3) How to let consumers choose the products we provide:
1. Good image;
2. Good shopping environment;
3. Competitive prices;
4. Multiple promotional activities;
5. Various convenient service measures.
IV. Competition analysis:
1. Changes in consumer attitudes: Can consumers accept this way of purchasing fresh fruits? (Some areas in the South are already very accustomed to this way of buying fruit and regard it as the main place to buy fruit.) Since other traditional places to buy fruit have formed a habit in the minds of consumers, consumers' shopping needs to be changed in a short period of time. Concept, let them accept this business form.
2. Large chain supermarkets: Large chain supermarkets have been selling fruits for a long time. This shows that fruit consumption has occupied a certain proportion in people’s daily consumption. It also shows that the market is vast. These businesses are also very optimistic about this market. The advantages of large chain supermarkets include larger purchasing volumes, lower purchasing costs, larger customer flow, better shopping environment, and guaranteed product quality and portion.
3. Farmers’ market: usually appears in the open air. Since stall rentals are cheap, the price may be a bit advantageous. But its shopping environment, products and services are poor, and customers have little choice, and the quality and portion are not very reliable.
4. Traveling hawkers: They are characterized by their mobile nature and can push fruit carts downstairs in the community. Since there is no rental cost, their prices may be lower. The disadvantage is that the fruits sold by traveling merchants and hawkers are often defective or shoddy.
5. There are some fruit chain stores in the south: Since our goal is to be a domestic fruit wholesale and retail enterprise, the south is also an important market for us. Although some fruit chain stores have appeared in the south, they are not very popular. scale, I think this is a good opportunity for us. We can acquire it directly. Not only can we acquire all the channels, but most importantly, we can also acquire its existing fruit planting base, logistics and Professional talents.
6. Scattered fruit stores in the south: Since the fruit consumption market in the south is relatively mature and there are many scattered fruit stores, our approach is to let them join. As long as the other party pays a certain franchise fee, they can use our trademark and carry out unified store decoration. And we provide products with competitive prices and free delivery.
5. Core competitiveness:
The development of our fruit chain stores, combined with the procurement advantages and logistics advantages of juice companies, will definitely result in lower procurement costs. And because we have opened our store in the community, we are recruiting some laid-off workers and seeking some policy support. And our shopping environment, credibility and prices can compete with large supermarkets. And we will provide juice pressing services, fruit promotion and introduction, gift packaging and other services that I believe are not available in large supermarkets.
Fruit Business Plan Part 2
1. Project Introduction:
Establishment of community fruit supermarket: The number of residents in the community reaches 3,000 families (each family Establish a fruit supermarket in the community of 3 people).
2. Market Analysis
China’s fruit market is huge. Compared with foreign per capita annual fruit consumption of 85 kilograms, domestic per capita consumption is only half of that. According to a survey of most families, 80% of families of three spend more than 80 yuan on fruits every month. 10 households consume fruits for between 50 and 80 yuan. Only 10 households consume fruit for less than 50 yuan.
With the improvement of residents’ income level, the consumption demand for fruits is increasing. The average annual fruit consumption per person in my country is about 45kg, which is still far behind the health standard requirements (70kg). The gap is even greater than the average annual fruit consumption (80kg) per person in developed countries. If future population growth is taken into account and calculated according to health standards, national fruit consumption will reach 115.5 million tons, which is 70% higher than the total national fruit production in 2002.
3. Reasons for selection
1. Industry needs: China lacks large fruit sellers.
2. Entrepreneurs’ needs: The entry threshold is low, and you can operate with a small investment.
3. Policy support: March 22, 2004 (Beijing Municipal Bureau of Commerce, Beijing Municipal Development and Reform Commission): 79 commercial projects to encourage and support development, including supermarkets, convenience stores, and community breakfasts stores, food stores, daily necessities stores, etc. Restricted commercial projects include: large and medium-sized retail commercial facilities with a business area of ??more than 5,000 square meters outside commercial centers at or above the regional level and planned characteristic commercial streets (districts); within the second ring road in urban areas, new business areas are limited to 10,000 square meters Large department stores and large comprehensive supermarkets with a height of more than 10,000 meters; large warehouse-type shopping malls, large professional supermarkets, and various large wholesale markets with a new business area of ??more than 10,000 square meters within the urban third ring road; urban central areas, municipal commercial centers, and regions Level commercial centers, Zhongguancun Science and Technology Park Haidian Park, and the central business district are restricted from adding various primary markets, wholesale markets, etc.
4. Brand-new sales opportunities: only fruit chain stores are still blank. Chain stores in other industries are in a state of low-profit competition.
5. Novel sales method: open self-selection.
6. Diverse services: Provide automatic juice extraction service. We provide combination packaging boxes and introduce the characteristics of various fruits and suitable groups of consumers in the store to guide healthy consumption.
7. Fruit purchasing status and consumer psychology: busy time, no extra time to buy fruits. Supermarkets and wholesale markets mainly buy other products, so they don’t buy a lot of fruits.
8. Huge market: The country plans to increase per capita fruit consumption to 40 kilograms in 2010. 48 kg in 2020. 53 kg in 2030. In other words, by 2030, fruit consumption will increase by 25 million kilograms. The market is huge. It is 40 in the current market.
IV. Special services:
1. Give customers a new, reliable, quality-guaranteed and cheap place to shop
More customers choose to go to supermarkets When buying fruits, apart from seeing fruits on sale when buying other products, the other reason is that fruits in supermarkets can make consumers feel at ease in terms of product appearance, product quality and weight. And the open self-selection method allows customers to have more choices. For our fruit supermarkets, we adopt unified decoration, unified store layout, unified purchasing, and unified distribution, and all products are cleaned, waxed, graded, and packaged before being sold, which can fully give customers the above psychological satisfaction.
2. Uniquely guide consumption
Customers nowadays choose fruit consumption based entirely on their own tastes and preferences, ignoring the characteristics of the fruit itself and the people who are suitable for consumption. . Through a survey of many consumers, it was found that almost no one can tell the characteristics of pineapple and the people who are suitable for eating it, as well as what fruits should be eaten by patients with liver disease and stomach disease, and what fruits are not suitable for eating. This shows that everyone is blindly consuming fruit. Without any common sense about fruit consumption, a well-intentioned person giving bananas to a diabetic patient may be misunderstood. As a fruit retailer, our responsibility is to teach everyone how to consume and eat fruit reasonably. In this regard, I will post posters about the characteristics of each fruit and the groups suitable for consumption in the store, as well as the identification methods of good and bad grades, to guide everyone's healthy consumption.
3. Provide a variety of services to target different consumer groups
Fruit consumers are generally divided into two types: those for their own consumption and those for gift giving. In response to the psychological and packaging needs of gift-giving people, we will specially design some foldable or combined packaging combinations of different capacities (3G, 5G) and provide them to consumers for a fee. In other words, customers can combine and purchase fruits at will. If you need packaging boxes after purchasing, you only need to pay a certain packaging fee to get packaging boxes in the store (which can be divided into birthday celebrations, visiting patients, visiting relatives, etc.), and you can also get a greeting card. In this way, consumers can not only understand consumption, but also avoid buying expensive gift-packed fruits from traveling merchants or other merchants, while ensuring quality.
4. Dig deeper into the characteristics of fruits and other needs of consumers
As people’s income increases, more consumers begin to drink fresh juice. In response to the needs of consumers, every fruit chain store will have free juicers for customers to use. After purchasing the fruits, customers can wash the fruits with free water and use the juicer to squeeze the fruits into juice for free. If customers bring their own containers, there will be no charge. If the customer wants to take the juice to home, work or drink on the road, we will provide a set of containers (including a plastic cup, a straw, honey, sugar, etc., and help the customer seal it) for a fee, so that the customer can put the fresh juice Take the squeezed juice anywhere and drink it. In terms of hygiene, every time a customer uses the juicer, we will disinfect the machine and then put it in a disinfection cabinet to ensure hygiene.
Fruit Business Plan Part 3
1. Project Introduction
Project Name: People’s Home
Project Scale: 50 square meters supermarket
Project infrastructure: 7 vegetable containers, 2 electronic scales, 5 exquisite vegetable color pages, 8 advertising banners, 2 tellers, 1 buyer, 2 air conditioners, 1 computer . 1 set of audio equipment, 2 cameras, 1 set of cashier facilities, 1 set of lighting facilities, several packaging bags, 1 set of cleaning utensils, 1 refrigerated cabinet, several quarterly promotional pages, etc.
Project product introduction:
Vegetables:
1) Root vegetables: including radishes, carrots, turnips, etc.
2) Cabbage: including Chinese cabbage and green vegetables.
3) Solanum fruits: including tomatoes, eggplants, and peppers.
4) Melons: including cucumber, winter melon, pumpkin, bitter melon, zucchini, etc.
5) Beans: including kidney beans, cowpeas, peas, lentils, and tofu.
6) Green leafy vegetables: including spinach, celery, lettuce, fennel, etc.
7) Yams: including potatoes, yams, ginger, etc.
8) Onions and garlic: including onions, garlic, onions, leeks, etc.
9) Aquatic vegetables: including wild rice, arrowroot, lotus root, cress, etc.
10) Perennial vegetables: including bamboo shoots, daylilies, asparagus, lilies, etc.
11) Edible fungi: including mushrooms, straw mushrooms, shiitake mushrooms, fungus, etc.
Aquatic products:
Carp, grass carp, crucian carp, various fish.
Meat:
Pork (including various pig offal), beef, chicken, duck, according to supermarket standards
Dry goods: various seasonings, Other types will be determined when purchasing.
2. Project Analysis
1. The living standards of urban and rural residents continue to improve, and consumption concepts and patterns have undergone profound changes. People have increasingly stringent requirements for food safety and are willing to buy higher-quality products. Good or relatively high-priced products or services. Vegetables are an indispensable thing for people every day and will never go out of style.
With the frequent occurrence of food safety issues in daily life, the government has strengthened the supervision and management of the market to ensure that people have a healthy consumption environment, which is also conducive to creating a good market environment. Green marketing can head on. Above, this shows that the market potential of green products is very huge and the market demand is very broad.
Nowadays, people are relatively well-educated and have strong consumption power. They have certain taste and grade requirements for lifestyles, have advanced consumption concepts, and have certain grade requirements for the products or services they consume. , willing to accept good consumer environment and products.
Due to the advancement of technology, people use greenhouse technology to produce off-season vegetables, coupled with the advancement of fresh-keeping and refrigeration technology during transportation, ensuring that people can eat a variety of fresh and nutritious vegetables all year round. Fruit and vegetables.
2. Analyze vegetable consumption behavior from the perspective of demand. Vegetable research shows that fresh vegetable sales are still the mainstay. In the next 10 years, the per capita consumption level of fresh vegetables by Chinese urban and rural residents will remain at a relatively stable level. Vegetables The total demand is on the rise with the growth of population, and the emphasis on vegetable quality and safety is increasing. The future vegetable consumption structure needs to be adjusted, and the consumption demand for vegetable processed products will increase.
The main characteristics of consumer market purchasing behavior:
(1) Consumer market purchasing is diverse, different people have different hobbies, and different vegetables have different Nutritional value coupled with people's eating habits of eating several different vegetables every time, so people have diverse choices when choosing vegetables and will buy different vegetables at one time.
(2) From the perspective of transaction scale and method, the consumer market has a large number of buyers, the market is fragmented, and the number of transactions is frequent, but the number of transactions per transaction is not large. Therefore, vegetable market transactions require a high vegetable turnover rate, and vegetables are perishable and must be kept fresh.
(3) Vegetables are daily necessities, and consumer demand elasticity is small. At the same time, vegetable oversupply and a buyer’s market will exist for a long time. Consumer purchases are highly inducible, and some promotional methods There will be a better response.
3. Damaged vegetables or fruits produced during the transportation of fruits and vegetables will be handled in different ways according to the degree of damage. Those with slight damage will be discounted and promoted at a low price, and those with serious damage will be disposed of directly. During the business process, tally clerks classify the fruits and vegetables in the store every day, offer discounts and promotions to fruits and vegetables that have been stored for a long time and are still unsold, and directly handle rotten fruits and vegetables. Check fruits and vegetables in time to see if they are within the shelf life, or if they are in the early stages of deterioration, and promptly select foods that have significantly changed color and taste. When vegetable prices are unstable, consumers should be notified in advance of products that are about to increase or decrease in price to facilitate their choice.
And try to encourage consumers to choose products with slightly lower prices to prevent the accumulation of high-priced products from causing profit losses in the supermarket itself.
4. In the early stage of opening, we mainly use low-price penetration to let consumers know about our fruit and vegetable store. In order to attract consumers to continue to buy, we use various promotion methods:
(1) Distribute promotional pages: Develop exquisite promotional pages, clearly indicating the promotional activities in the store, and distribute them in the community to attract consumers to come and buy.
(2) Rush buying: Select a few fruits and vegetables that consumers buy most frequently for occasional rush buying to attract customers, increase the popularity of the store, and at the same time drive the sales of other fruits and vegetables.
In the future normal business operations, in order to ensure customer flow and attract more customers, People’s Home can use the following different promotional methods:
(1) Today Special offer: A special offer of vegetables or meat is launched every day to attract consumers to buy.
(2) Holiday promotions: During some important holidays, some fruits and vegetables in the store are discounted or issued coupons (coupons can only be used in cash according to the above denomination, but cannot be exchanged for cash.)
(3) Membership points: Anyone who makes a one-time purchase of more than 30 yuan (including 30 yuan) in the store will receive a free and exquisite membership card from the store, which can accumulate points. , one yuan can earn one point, and when the points reach 500 yuan, you can get a cash coupon worth 25 yuan to offset the fee. )
III. Infrastructure construction funds
Fruit and vegetable shelves: 150 yuan each, ***7, totaling 1,050 yuan
Electronic scales: 120 each Yuan, ***2 units, a total of 240 yuan
Air conditioners: 3,000 yuan each, ***2 units, a total of 6,000 yuan
Computers: 3,000 yuan each, ** *1 unit, totaling 3,000 yuan
Cashier facilities: 2,000 yuan each, ***2 units, totaling 4,000 yuan
Rent: 4,000 yuan * 12 months = 48,000 yuan
Decoration: wall renovation, lighting facilities, monitoring facilities, totaling within 5,000 yuan
It takes about 2,000 yuan to apply for industrial and commercial licenses and taxation procedures