fashion is a brand of HYPEBEAST. HYPEBEAST was established in 2005. It is a new media that combines physical and online popular information and plays a breakthrough role in the field of fashion culture. From street culture to high-end fashion, the editorial team has also been involved in art, design, technology, music, movies and other fields. HYPEBEAST is the web's premier destination for men's fashion and culture.

As a popular media brand for fashion culture enthusiasts, HYPEBEAST is committed to bringing forward-looking and reliable trend information to the public. In addition to the fastest and latest fashion news every day, the editorial department and production team also provide an overview of the development of global fashion trends through different media, social networks and the physical magazine HYPEBEAST Magazine, and provide in-depth analysis and discussion.

HYPEBEAST also brings HBX with more than 200 selected brands, providing fashion enthusiasts with clothing, shoes, printed matter, technology gadgets and other items, and is committed to discovering and promoting new emerging brands with rich stories. The brand, whether it is design concept or product quality, is a pioneer representative of trendy creativity.

In addition to the fastest and latest fashion news every day, the editorial department and production team also provide an overview of the development of global fashion trends through different media, social networks and the physical magazine HYPEBEAST Magazine, and provide in-depth analysis and discussion.