In order to adapt to the changes in the competitive environment, in 2008, Li Ning began a brand remodeling strategy. After a lapse of two years, it changed its previous logo on 20 10 and adopted a new brand slogan "Make The Change" to replace the previous "anything is possible".

The design of Li Ning's new logo still follows the design concept of the old LOGO, and the fluttering shape will be sharper and more dynamic, conveying the product culture of "breakthrough, enterprising and innovation" to consumers.

In addition, the new logo of Li Ning brand not only inherits the visual assets of classic LN, but also abstracts Li Ning's original "Li Ning Crossing" action, and interprets sports values in the form of "people". The person in charge of the brand of Li Ning Company explained: "Everyone is encouraged to express themselves and realize themselves through exercise. The new Li Ning logo has simpler lines, tougher outlines, and a sense of movement and strength.