Hongqi Spirit - Loyalty, Self-improvement, Learning, Innovation Core Words Background Connotation Interpretation Loyalty The birth of the Hongqi sedan reflected the loyalty to the older generation of revolutionaries and the sense of responsibility for establishing China's national automobile industry. More than 40 years later

Today, under the conditions of market economy, Hongqi sedan is still China's unique national car brand.

This is full of several It represents the loyalty and persistence of Hongqi people to their own brands. Loyal to the cause, loyal to the brand, loyal to customers, loyal to themselves ·Work hard and win glory for the country ·Let Hongqi become a well-known brand loved by the world.

·Users come first and their needs are paramount.

·Employees’ own image represents the corporate image.

·The sense of honor that comes with being a "Red Flag Man". The birth and development history of Ziqiang Hongqi Car fully embodies a national spirit of self-reliance.

Whether it is the development and progress of products or the transformation and innovation of enterprises

" "Continuous self-improvement" has always been the distinctive feature of this brand and this team. Independent development of private brands advocates self-improvement through science and technology. Only what belongs to the nation belongs to the world. ·Track the world’s advanced technologies.

·Respect knowledge and talents.

·Continuous learning and lifelong learning. The manufacturing process of the Hongqi sedan at the time of the cooperation fully reflected the cooperative spirit of unity and collaboration. In the new era, this spirit is still carried forward; as the company moves towards internationalization, In the process, the concept of cooperation becomes more

broad, which requires us to broaden our horizons and show more positivity in the process of insisting on independent development

>Extreme and open spirit of cooperation. Unite and cooperate to take the overall situation into account. Open cooperation, mutual benefit and win-win. ·Internal cooperation - full cooperation between departments and between positions, and smooth channels.

—Work together to find the cause of the problem rather than holding everyone accountable.

—Personal interests are subordinated to organizational interests, and local interests are subordinated to overall interests.

·External cooperation

—Reflect open cooperation in independent development.

—Complement each other’s advantages to achieve a win-win situation. Innovation There are two basic points in the establishment and development of the Hongqi brand. One is to have national characteristics, and the other is to embody the world's advanced technology. From historical inheritance to actual development

and prospects for the future, "innovation" is an eternal issue for the survival and development of enterprises. Concept innovation, product innovation, technology innovation, management innovation · Concept determines productivity · Product development is one step faster than market demand.

·The industry is "benchmarked" and failure to advance will lead to retreat.

·Continuous innovation is the magic weapon for enterprises and employees to stay young forever. Brand value

The "FAW" corporate brand has been evaluated since 1996; the "Hongqi" brand has been evaluated since 1999. In the calculation method of brand value, it mainly consists of three parts:

The first is the market share of the brand, which is mainly calculated through the sales revenue indicators achieved by the enterprise;

The second is the brand The value-added innovation capability, that is, the ability to exceed the average profit-making level of the same industry, is mainly calculated through profit margin and sales revenue indicators;

The third is the development potential of the brand, which is mainly calculated through the export status of the company's products, Factors that indirectly affect and support the brand, such as the legal protection status of domestic and foreign trademark registrations, the status of advertising investment to support the brand, and the history of brand use, are calculated by predicting future profit potential.

Brand value

·The brand value of Hongqi in 2007 (RMB) was 6.067 billion yuan

·The brand value of Hongqi in 2006 (RMB) was 5.828 billion yuan

·The Hongqi brand value in 2005 (RMB) was 5.757 billion yuan

·The Hongqi brand value in 2004 (RMB) was 5.456 billion yuan

·The Hongqi brand value in 2003 (RMB) ) 5.248 billion yuan

·The Hongqi brand value in 2002 (RMB) was 4.803 billion yuan

·The Hongqi brand value in 2001 (RMB) was 4.406 billion yuan

· The Hongqi brand value in 2000 (RMB) was 4.304 billion yuan

Everyone who loves cars and their own nation will pay attention to the historical masterpieces that truly belong to us. In the long river of irreparable time, this piece of history Makes me intoxicated with regret.