Yonghui Supermarket Co., Ltd. was founded in 1998. It is the first distribution company in mainland China to introduce fresh agricultural products into modern supermarkets. After more than ten years of development, it has become a leader in the retail industry. A large-scale enterprise group supported by modern logistics, with food industry and modern agriculture as its two wings, and industrial development as its foundation, it is the dual leading enterprise in "commercial circulation and agricultural industrialization" in Fujian Province. As of 2009, it has 122 chain supermarkets with a chain operation area of ??more than 600,000 square meters. In 2009, the company's annual sales will exceed 10 billion yuan, ranking among the top 45 of China's top 100 chain enterprises. Yonghui Supermarket is a large private joint-stock enterprise group cultivated by Fujian Province in the process of promoting the transformation of traditional farmers' markets into modern circulation methods. In March 2001, Zhang Xuansong, who already operated several small supermarkets, actively responded to the call of the provincial and municipal governments to "eliminate table pollution, improve community life, and build a safe market" and opened the first "agricultural reform supermarket" supermarket in Fuzhou - Yonghui Pingxi Supermarket is trying to introduce fresh agricultural products into modern supermarkets. Yonghui Pingxi Supermarket has an operating area of ??1,500 square meters, of which the "fresh food area" accounts for 50 to 70% of the entire supermarket. Housewives and office workers are the main customer groups, and it covers a variety of seafood, agricultural and sideline products , table food, etc., they have also invested in creating a clean, orderly and comfortable shopping environment, equipped with fruit and vegetable pesticide residue testing equipment, and bid farewell to the dirty, messy and poor traditional farmers' markets [3]. As soon as this business format appeared, it was a great success with its unique business model and accurate market positioning. It quickly developed like a snowball and was widely recognized by the people. It was known as "the supermarket for people's livelihood and the people's eternal glory" , was praised by seven national ministries and commissions as the pioneer of China's "agricultural reform to super market", its business model was included in the "Top Ten Innovation Cases of China's Retail", and Yonghui Liming Store was rated as "Top Ten Supermarkets in Fujian" by the Fujian Provincial Economic and Trade Commission. In 2003, Yonghui Supermarket became one of the "Top 100 Enterprises with Large Taxpayers over Ten Million Yuan" in Fuzhou City; in 2004, its total sales exceeded 2 billion Yuan; in 2008, its turnover exceeded 7 billion Yuan, with 122 chain supermarkets of various formats. The chain operation area exceeds 1 square kilometer, including 76 in Fujian Province, 2 in Beijing, and 34 in Chongqing. In 2006, it achieved annual sales of more than 4 billion yuan and paid tax of about 70 million yuan. It was awarded the famous trademark of Fujian Province and ranked among Among the top 50 chain enterprises in China; in January and June 2009, Yonghui Beijing Liuliqiao store and Shijingshan Lugu store opened successively, marking Yonghui's entry into the Beijing market. While implementing a steady development strategy, Yonghui Supermarket is also fully implementing a regional development strategy, striving to achieve a total annual sales of 15 billion yuan within five years and become one of the top commercial retail companies in the country. The company's chairman Zhang Xuansong was named "2005 Chinese Chain Store Person of the Year" by the China Chain Store Association and "Top Ten Commercial Entrepreneurs in Fujian" by the Fujian Provincial Economic and Trade Commission.