According to market spot checks, Wuliangye is the most counterfeit famous wine. Standard for paper, printing and color of genuine Wuliangye trademark. The word "Wuliangye" is printed in gravure, with smooth surface, protruding feeling, clear font, hairless edges, complete font lines, saturated overall color, accurate overprinter, net content on the printed exquisite trademark, and clear small words such as alcohol content, raw materials, factory name and address in the lead printing.
The counterfeit "Wuliangye" trademark has rough printing and the strokes of the word "Wuliangye" are broken. The smoothness of printing ink is poor, the overall color is not full and uneven, and the font edge is fuzzy and rough.
From the bottle body, the genuine glass is made of high white material or ordinary white material, with elegant shape, white and transparent glass, uniform and exquisite overall, no bubbles and wrinkles, and clear and correct font on the bottle body. The fake wine bottle is rough, with wrinkles and bubbles, and the words on the bottle are not clear. The external interface of Wuliangye bottle cap (i.e. lock mouth) is smooth and flat. Is there an anti-counterfeiting mark on the bottle cap of Wuliangye? This mark is irregular.
Wuliangye bottle cap adopts metal twist cover, which has golden color and good finish. The factory emblem pattern is printed on the top of the cover, the surrounding fonts are clear and correct, and the lock mouth is flat and smooth. There are two anti-counterfeiting measures at the top of the bottle cap: first, photoetching, from July 1, 1 and 10, respectively. On the top of the drum-shaped and crystal bottle cap of Wuliangye, laser photoetching patterns-the factory emblem of Wuliangye Winery, and using a magnifying glass of 10 times to see the lines clearly. The second is invisible code spraying. Starting from 1994 65438+ 10 1, dark spraying was used on drum-shaped and crystal-shaped Wuliangye bottles. Under the irradiation of ultraviolet rays, the blue factory emblem pattern and "W L Y" (the abbreviation of Wuliangye Chinese Pinyin) can be clearly seen. The whole pattern is uniform in color, clear in lines, well-defined and unbroken. When opening the bottle cap, it can be unscrewed with a slight twist in the direction of the arrow, and it is absolutely unnecessary to cut and pry it open with scissors.
The counterfeit Wuliangye bottle cap has incorrect pattern and text, rough production, thin aluminum material, dim color and poor finish. The locking technology is low, uneven and smooth, and some even have dents caused by hard object extrusion. Some counterfeit Wuliangye bottle caps also have fake anti-counterfeiting marks, but the counterfeit photoetching patterns are mostly made by hard extrusion. Patterns and lines are all white, lines are blurred and broken, some can be wiped off with wet cloth, few are forged with spray-painted patterns, and some lines are blurred due to poor connection.
On June 1995 and 10, the factory introduced Wuliangye advanced anti-theft cover, which is an improved model (red). The lid is imported from Italy, and its feature is that wine can be poured from the bottle mouth, but it can't be refilled. The cover is bright and smooth, with the words "Wuliangye" printed on it. There is a drawstring at the upper and lower ends of the cover, and there is a golden aluminum ring on the drawstring. The counterfeit Wuliangye red anti-theft cover is dull in color and poor in finish, and there are often traces in the middle of the cover. You can feel it by touching it with your hands.
On the back of the label attached to Wuliangye wine bottle, you can find the production date marked with blue seal through the glass bottle. The year, month and day of the production date are all represented by two digits, and the middle is connected by a horizontal line, such as "96-0 1-20". The batch number is a 6-digit string starting with 85, and there is a space between the 5th and 6th digits, such as "85654 6". The printing quality of most fake wine labels is poor, the color is uneven, the font edges are blurred, the lines are broken, the outer circle of the registered trademark symbol R is often notched, and the printing ink used is dim and uneven. Pay special attention to whether the black edge of Wuliangye is in close contact with the golden background, and the golden color exposed outside the black edge is a very important feature of the fake label. The aluminum cover does not bite tightly with the bottle mouth, and some can even rotate at will, or even leak wine after inversion, which is another sign of fake wine. The production date and batch number are printed on the back of the label instead of being separated by horizontal lines, and some of them indicate the year with "1995" and "1996". Some also use Chinese characters to mark the year, month and day, or use red seals to print the date of production. These are all fake Wuliangye.
1996 since the second half of the year, some cities such as Beijing and Kunming have successively discovered "high-cover" fake wines. We can pay attention to three aspects in identifying these fake high protective covers: first, the fake protective covers are dark in color and poor in smoothness, and there are often traces in the middle of the protective covers (you can feel them by touching them); Second, the adhesion between the words printed on the cover and the plastic is very poor. Just scrape it with your nails and it will fall off. Third, the bottle cap can't be screwed tightly, and it can keep spinning. From June 22, 65438 to June 22, 0996, Wuliangye liquor will use crystal carved vases, and the glass material is crystal clear. The fake Wuliangye glass bottle is poor in material, and the bottle body often has obvious folds and bubbles, and the bottle body is not straight and the color is green. Identification of certificate: The certificate used by Wuliangye Winery is thick, printed with a gold card, with clear patterns and words on the front and the seal of the quality inspector on the back. The false certificate paper is rough, the printing is fuzzy and the color is dim.
Physical and chemical identification of Wuliangye: 52%, 39% and 35% all meet the national standards GB/T 1078. 1 and GB/T 1 1859.438+0. Sensory identification is an important standard to distinguish genuine Wuliangye liquor from fake Wuliangye liquor. The unique style of Wuliangye liquor can be summarized as: long aroma and long taste. The above identification, as long as one of the contents does not match, can be judged as fake wine.
Since 1980s, "Wuliangye" has taken a series of anti-counterfeiting measures, which have gone through four stages: hot film gluing of plastic cover, disposable metal bottle cap, laser micro-carving and fluorescent invisible code spraying, and Italian triple anti-counterfeiting cover. Although these anti-counterfeiting measures have achieved certain results, they still failed to finally curb the counterfeiters' fraudulent means. 1In September, 1996, Wuliangye Winery cooperated with American 3M Company, and took the lead in reaching an agreement to make "3M Retroreflective Anti-counterfeiting Film" in China. The first phase of the project invested 200 million yuan, making Wuliangye's anti-counterfeiting technology reach the latest and highest level in China.
Wuliangye's "3M Retroreflective Anti-counterfeiting Film" is based on the principle of light retroreflection. On the special anti-counterfeiting bottle cap of Wuliangye, glass beads with a diameter of 0.06mm were coated on the surface of visible printed matter with light to form a specific Wuliangye factory emblem pattern to protect the visible part of printed matter. In natural light, consumers can clearly see the Wuliangye anti-counterfeiting logo with red letters on a white background, and then hold a special detector close to their eyes and press it to open and close it. Through the detector, they can see that the original scarlet Wuliangye logo hides the logo and reflects the dazzling Wuliangye winery emblem, which can immediately distinguish the authenticity.