Many of us can’t tell the difference between company registration, trademark registration and brand registration. We don’t know the difference between company registration, trademark registration and brand registration. Today, Mande Enterprise Services is here to share it with you. The difference between the three!

1. The company is your identity in doing business. Common ones are self-employed and limited liability companies. A self-employed person is a kind of company, and the individual bears unlimited liability. Once the company goes bankrupt, it also means personal bankruptcy (having nothing), so the self-employed is suitable for some industries with low risk. In foreign countries, it is usually consulting, consultants, etc., and then buy another Commercial insurance is basically OK. A limited liability company is another type of company that is recognized by law as a "person", so it is called a legal person. At the legal level, it is the same as a natural person, and the owner of the company is called a legal representative. Therefore, if an accident or poor management occurs, the company can be declared bankrupt as long as the company loses 0 assets. As a legal representative, you do not need to offset your personal property against the account. Therefore, companies engaged in high-risk industries such as processing and trading are limited liability companies. The limited liability company greatly reduces the risks of businessmen doing business, so its emergence has greatly promoted business progress. According to other characteristics, there are joint-stock companies, joint ventures, sole proprietorships, foreign capital, etc.

2. Trademark, trademark. To put it simply, put it on your product, and everyone will know it at a glance, such as Nike's check mark. Similar to property rights protection, you have to ensure that other shoe manufacturers cannot put the same checkmarks as mine on their shoes. So registration is required. Our country stipulates that trademarks can only be owned by companies/self-employed individuals and cannot be registered by natural persons.

3. Brand is a part of marketing. Simply put, it is to create recognition or trust among consumers. For example, when you hear about Apple phones, you know they are high-end, and when you hear about Nokia phones, you know they are sturdy. In fact, there is no necessarily a difference in quality between a piece of clothing, but if you put the Armani brand or the Jeanswest brand on it, the price can be a hundred times different. This is the power of the brand.

To put it simply, a company is your code name for doing business with others, and it is also a mechanism to protect you. A trademark is an asset owned by a company. How big you can make it depends on how well you manage the brand.

1. Register the company first and then register the trademark, because the information required for trademark registration is:

1. To apply in an individual name, you need to provide: the applicant’s ID card and individual business license Copy;

2. To apply in the name of a company, you need to provide: a copy of the company's business license.

You must have a company business license or an individual business license to register a trademark.

2. The difference between brand and trademark: Brand is an economic term, while trademark is a legal term. The biggest difference between a brand and a trademark is that a trademark can be protected by law, while a brand that has not obtained trademark rights through registration is not protected by law.

3. Trademark registration process:

1. Trademark query - 2. Prepare registered trademark application documents and submit application documents to the National Trademark Office. ——3. Trademark formal examination ——4. Trademark substantive examination ——5. If no one raises objections within 3 months of the preliminary trademark approval announcement, the trademark registration will be successful and a registered trademark certificate will be issued.

What are the benefits of registering a trademark for an enterprise?

First of all, registering a trademark is a prerequisite for obtaining the exclusive right to use a trademark, and only then can a registered trademark be protected by law.

Secondly, trademarks are intangible assets of enterprises and are also the basis for consumers to choose products or services. Good companies not only need good products and services, but also need good trademarks. Whether it is Coca-Cola in the United States or Haier in China, they are protected by law because they have registered trademarks. Even if Coca-Cola and Haier lose all their assets overnight, they can still rebuild quickly because of the huge intangible assets formed by their trademarks. The value of their trademarks has far exceeded the value of their tangible assets.

The difference between a registered trademark and a registered brand is as follows:

1. A registered trademark is a legal term, which refers to a trademark approved and registered by the relevant government department. The trademark applicant obtains a trademark exclusive A registered trademark enjoys the exclusive right to use a certain brand name and brand logo. This brand name and brand logo are protected by law and no other enterprise may imitate them. Protected by law, trademark registrants enjoy exclusive rights to trademarks.

2. The meaning of registered brand and registered trademark are actually the same, but they are said in different terms. Registered brand is a more popular term.

The difference between company registration and trademark registration:

First, the basis for registration is different. Registered trademarks are registered in accordance with the provisions of the Trademark Law, while enterprise names are registered in accordance with the Company Law, the Foreign-Invested Enterprise Law, the Sino-Foreign Joint Venture Law, the Sino-Foreign Cooperative Enterprise Law, the Partnership Law, the Sole Proprietorship Law, the Enterprise Name Registration Management Regulations and other laws. , administrative regulations for registration.

Second, the methods of obtaining are different. In our country, trademarks are subject to the principle of combining voluntary registration and compulsory registration. The method is that except for certain specific goods that must use registered trademarks, trademarks for general goods adopt the principle of voluntary registration, that is, registered ones have exclusive rights, and unregistered ones have exclusive rights. can still be used, but does not enjoy exclusive rights; as for corporate names, names that have not been approved and registered are not allowed to be used, and they do not enjoy the right to name.

Third, the characteristics and content of rights are different. Trademark rights are industrial property rights that only have the characteristics of property rights and do not have personal characteristics, while corporate name rights are rights that have characteristics of both personal rights and property rights. Therefore, corporate name rights are generally not allowed to be transferred individually or licensed to others for use.

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