Trademarks are intangible assets of an enterprise. There is no fixed determination of the value of a trademark. Common value judgments are usually determined by the awareness and recognition of the trademark, and are evaluated based on the estimated value that the trademark can bring to the enterprise. The following is a summary of what assets trademark rights belong to, to answer your questions.

1. What assets does trademark right belong to? A trademark is an intangible asset belonging to an enterprise. The exclusive right to use a trademark is an intangible property right and a private right. A trademark is not only a distinctive sign, but also a symbol of the credibility of the trademark owner. The higher the credibility of the trademark owner, the more popular the trademark will be. The goods using the trademark will sell well, and the trademark owner will be more popular. Considerable benefits can be obtained. If others also use this popular trademark with permission on the same and similar goods, there will also be good economic benefits. Therefore, a registered trademark can bring benefits to the trademark owner, and the higher the reputation, the greater the impact, and the higher its exchange value. Since a trademark has such a nature, it certainly belongs to the category of property rights. In addition, the words, graphics, letters, three-dimensional logos and color combinations of trademarks do not have a certain physical form, do not occupy a certain space, and do not exist in physical form. However, registered trademarks can generate income when used, transferred and licensed to others. They can also be valued, converted into shares or invested in currency. When the exclusive right to use a trademark is infringed, compensation can also be obtained. Therefore, trademarks are valuable as intellectual property rights. They are intangible assets of enterprises and can be infinitely increased in value.

2. Can trademarks be used as bankruptcy property? Yes, but generally only registered trademarks have value. The trademarks can be auctioned after the company goes bankrupt. As an intangible asset, the value of a trademark is difficult to accurately estimate. Many times, trademark registrants will encounter such a dilemma. On one hand, multiple companies' trademarks are idle, and on the other hand, many companies have difficulty applying for trademarks. This is a phenomenon caused by the popularity of trademark auctions in recent years. Many merchants register several trademarks at once, hoard them, and then sell them at high prices to earn the price difference. Or, some bankrupt trademarks can reappear on the market with new products and their previous influence. Therefore, if a company goes bankrupt, trademark auction is also a good way to preserve value. Obviously, the greater the reputation of the original trademark in the market, the higher its auction value will be.

3. The value of trademarks Trademarks are intangible assets of enterprises. There is no fixed determination of the value of trademarks. The value of a trademark as an asset in the investment or business process is the amount of capital contained in the trademark asset. It refers to its capital value, not its honorary or subjective value. Common value judgments are usually determined by the awareness and recognition of the trademark, and are evaluated based on the estimated value that the trademark can bring to the enterprise.