Because, when the name of the registrant in the Trademark Registration Certificate is inconsistent with the enterprise name in the enterprise business license, from the legal perspective, he should belong to two independent enterprises. Therefore, when the registrant's name, address and other matters change, corresponding changes should be made in time.
Article 24 of the Regulations on the Implementation of the Trademark Law stipulates that if a trademark registrant changes his name, address or other registered items, he shall submit an application for change to the State Trademark Office (but it is not necessary to submit the Trademark Registration Certificate), and after the approval of the State Trademark Office, he shall issue a corresponding certificate to the registrant (the approved certificate of change shall be used together with the Trademark Registration Certificate) and make an announcement. Article 24 also stipulates that if the name of the registrant is changed, the certificate of change issued by the relevant registration authority shall also be submitted. If the name of an enterprise changes due to restructuring, the certificate of enterprise restructuring issued by the industrial and commercial registration department shall be submitted when the name of the trademark registrant is changed, otherwise, it can only be handled according to the transfer of registered trademarks.
In addition, the third paragraph of Article 24 of the Regulations for the Implementation of the Trademark Law also stipulates that if the name or address of a trademark registrant is changed, the trademark registrant shall change all its registered trademarks together; If it is not changed at the same time, it shall be deemed as giving up the application for change. This tells the enterprise that if all registered trademarks are not handled at the time of change, the State Trademark Office will not accept it.
At the same time, Article 3 of the Regulations for the Implementation of the Trademark Law also stipulates that "if a registered trademark needs to change the name, address or other registered items of the registrant, an application for change shall be filed". This provision is a legal obligation to the registered trademark owner. A trademark registrant must file an application for change after the above-mentioned registered items change. Otherwise, the local administrative department for industry and commerce may, in accordance with the provisions of Article 39 of the Regulations for the Implementation of the Trademark Law, order the trademark registrant to make corrections within a time limit, and if he refuses to make corrections, report to the State Trademark Office to revoke his registered trademark in accordance with the provisions of Article 4 of the Trademark Law.