Dicos is now a western-style fast food brand in China. Dicos is a catering brand, which belongs to Ding Qiao Catering Group and was formally established in 1996. China Trademark Network shows that the trademark application/registration number of "Dicos" is 1374975, which belongs to Dingqiao (Cayman Islands) Holdings Co., Ltd., and its products/services include restaurants; Hotel; Cafeteria; Fast food restaurant; Cafe; Prepare a banquet; Holiday camping service (accommodation); Beauty salon; The design of industrial products; Glasses are fine.

Brand history

Dicos originated in Texas in the southern United States, 1994 entered Chengdu, China, and 1996 was acquired by Ding Xin International. Dicos, which landed in Chinese mainland for the first time, adopted the strategy of "blooming everywhere". However, due to insufficient market considerations and the financial turmoil, it finally had to move to second-and third-tier cities to avoid fierce competition with KFC and McDonald's in first-tier cities.

1 994101On October 5th, Texaco1restaurant opened in Chengdu. 1996 in may, Ding Xin international group acquired Texaco, renamed it "Dicos" and established a brand-new CIS system. 1 996 65438+On February 20th, Chongqing1direct-operated restaurant opened, and in the same year * * * four direct-operated restaurants opened.

In February 2008, Dicos set up three regional companies, eleven subsidiaries, thirty operation centers and offices in the east, west and north of China, and opened 750 restaurants in 380 cities in 30 provinces, municipalities and autonomous regions outside Hainan. In 2009, the total number of Dicos stores reached 1000.