Design, a Chinese word, refers to the process of expressing an idea through reasonable planning, careful planning and various ways. The most basic and main creative activity for human beings to transform the world, create civilization and create material and spiritual wealth through labor is creation.

Design is the pre-planning of creative activities, and the planning technology and process of any creative activities can be understood as design. Design refers to the designer's targeted and planned technical creation and creative activities. The task of design is not only to serve life and business, but also to accompany artistic creation.

With the development of modern science and technology, the arrival of knowledge society and the evolution of innovative forms, design is also evolving from the work of professional designers to more extensive user participation. More and more attention has been paid to the user-centered and user-involved innovative design, and the user-involved innovative 2.0 model has gradually emerged.

User demand, user participation and user-centered are considered as important features of design innovation under new conditions. Users become the key words of Innovation 2.0, and user experience is also considered as the core of Innovation 2.0 mode in the knowledge society environment.

Graphic design purpose

Common uses of graphic design include logos (trademarks and brands), publications (magazines, newspapers and books), print advertisements, posters, billboards, graphic elements of websites, logos and product packaging.

For example, product packaging may include trademarks or other works of art, arranged texts and pure design elements, such as images, shapes and colors with uniform styles. Combination is one of the most important features of graphic design, especially when the product uses pre-existing materials or multiple elements.