Haier is the world's leading provider of solutions for a better life. It was founded in Qingdao, Shandong Province in 1984.
Haier is committed to building an Internet of Things ecosystem such as food, clothing, housing, transportation, health care, medical education, etc., and customizing personalized smart life for users around the world.
Haier always takes the user experience as the center, and has been ranked as the No.1 brand of home appliances in Euromonitor International for 12 consecutive years. It is the first and only eco-brand of Internet of Things among BrandZ's top 1 global brands, and its subsidiary Haier Zhijia ranks among Fortune 5 global brands.
Company Profile
Haier Group was founded in 1984, a leading global service provider of better life solutions. There are 3 listed companies, including Haier, Casarte Casarte, Leader, GE Appliances, Fisher &; Seven global high-end brands, such as Paykel, AQUA and Candy, and the world's first scene brand "THREE WINGED BIRD", have built a world-leading industrial Internet platform, kaos COSMOPlat, successfully hatched five unicorn enterprises and 46 gazelle enterprises, and laid out a 1+N innovation ecosystem, 28 industrial parks, 122 manufacturing centers and 24, sales networks around the world, reaching out to 16 countries and regions and serving the world.
Corporate business
Scope of business
Haier Group is the world's leading provider of good life solutions. Haier Group is committed to working with the world's first-class eco-partners to continuously build high-end brands, scene brands and eco-brands, build an IoT ecosystem such as food, clothing, housing, health care and medical education, and customize personalized smart life for users around the world.
logo connotation
The evolution of Haier's trademark is a witness of Haier's going from China to the world. Haier's story is a history of enterprise trademark creation in China. In 1985, when Haier started its business, the refrigerator production technology introduced advanced technology and equipment from Liebherr, Germany, and produced the first generation of "four-star" refrigerators in Asia. At that time, the contract signed by both parties stipulated that Haier could add the address of the German trademark to Qingdao, so Haier introduced "Qindao Liebherr" as the company's trademark.