Dilang watch is a famous brand, which belongs to the domestic high-grade watch brand. The market positioning is clear, and the target group is high consumption group. The movements adopted are all imported, with excellent quality and classic style, which sell well in the market.

With the development of domestic watches, there is no problem with the quality above the middle and high price. The key is to look at the positioning and target population.

Whether Durand is good or bad, everyone who has taken it or paid attention to it knows that it caters to several needs of consumers. The first is the sense of big names.

The success of Dilang watches is also inseparable from accurate market positioning.

When many international brands enter China, the first target must be the middle and high income groups in first-tier cities. In the traditional marketing concept, the consumers of watches are also urban white-collar workers, and the consumer demand of second and third lines is often ignored and underestimated.

From a practical point of view, the value of Dilang watch is like a jewel, an ornament, which is convenient to match clothes and looks expensive. In and out of various occasions are not fall in price, you can also look at the time.