With the continuous development of the world economy, many people start their own businesses, and many people fail to start their own businesses, leaving registered trademarks. We know that trademarks are intangible assets of enterprises. If we transfer the trademark, we can also save some economic losses for the company. How much can the company's trademark be worth? How to estimate the cost of trademark transfer? What are the factors that affect the cost of trademark transfer?

1. Market factors

This mainly depends on the restrictions of trade categories on trademark inventory. If there is a large inventory of trademarks, trademark transfer is optional for users, so there will be some floating space in price.

2. Brand factors

1. With the increasing number of trademark applications, there are only about 4, commonly used Chinese characters in China. It is almost difficult to register a trademark with two characters. Even three-character trademarks are becoming less and less, and the value of trademark transfer is getting higher and higher.

2. The transfer of common trademarks can be divided into Chinese trademarks, English trademarks, graphic trademarks and combined trademarks. The risks of applying for these trademarks are also different. The risks of trademark application mainly lie in: combined trademark >; Graphic trademark > English trademark > Chinese trademark. The higher the risk of trademark application, the higher the trademark transfer price.

iii. factors of trademark holders

generally speaking, trademark holders can be divided into two categories. First, professional investment in trademarks. These people will consider issues such as return on investment and inventory. They will only treat the trademark as a commodity and sell it at a moderate price.

another kind of enterprises or individuals with limited trademarks generally have a good understanding of the market situation of trademark trading, or they charge a high price, or they don't demand a high price for the transferred trademarks.

factor of trademark transferee

a good trademark, if it is a trademark that a region wants to sell very much, then the price is not only decided by the trademark holder. Take Shenzhen Proview iPad as an example. Apple spent 4 million yuan to buy the iPad trademark, and the price is not high! Because the subsequent iPad market is very large. So in addition to the trademark itself, the transferee also has a certain relationship.

finally, in this era of brand competition, time is money. Buying a trademark can save your time and cost (4-5 times higher) and has an absolute time advantage. In order to ensure the efficiency of trademark transfer, we suggest that you choose Bajie Intellectual Property Trademark Transfer Agency to ensure the smooth transfer of trademarks.