What do we have left? In my opinion, just resisting is not enough. Every Spring Festival, hundreds of thousands of laborers in China queue up in economically developed areas to buy train tickets to go home for the Spring Festival. Does this mean that China's economy is developed or that China has a large number of fresh troops? Do we have a lot of cheap labor, or do we have cheap slaves who work for foreigners? This should not only make us think deeply, but also be the mission of our action today. Liang Qichao said: Therefore, today's responsibility lies not in others, but in my youth. Teenagers are smart, rich, strong, independent, free and progressive, better than Europe and better than the earth. I think our ancestors all had such ambitions. Why can't we? In today's market, we have the foundation to build our own brand quickly. This foundation is manifested in the rapid development of China's economy, the continuous expansion of international trade, and the influx of well-known brands from various countries into China to establish or look for manufacturers and processors, making China quickly become the largest product producer in the world. When we watch the products produced by China people with cheap labor and low cost, labeled as foreign brands, and instantly become high-profit commodities in the market to earn their hard-earned wages, we can't help feeling sad. We have mature experience and technology and a huge production system, but we don't have our own brand. While creating high profits for foreigners with their cheap blood and sweat, it also proves a truth: a nation without innovation is doomed to be exploited and squeezed, and a nation without studying its own culture is often backward and easily looked down upon by others! Therefore, a nominal manufacturing power has actually become an international labor market and a cheap labor market in the world. It is extremely uncoordinated with the economic development speed of China. If we don't master the core technology, have no sense of innovation and build our own brand, it is impossible for our country to squeeze into the array of the world's first army. All these pains tell us that China enterprises must develop and own their own brands if they want to revitalize, promote faster economic development, become world brands, improve their status and prestige, and change from manufacturing to creation. From the national point of view, under the condition that the domestic market is not saturated, creating brands will help to expand domestic demand and increase GDP. China is a big country with a population of 65.438+0.3 billion, and there is a lot of room for exploration in the domestic market. However, we focus on foreign markets to improve GDP and economic growth points, ignoring the huge potential demand in the domestic market. The result is that foreign countries are dumping cheap and low-grade products everywhere, which violates the rules of the game and both sides are unhappy. The sanctions imposed by the other side restrict us from carrying out anti-dumping. After the rebuff, we have to rethink whether there is a problem with our direction. Sadly, many people now say that the domestic market is becoming saturated, and it is difficult to do anything and find a job. In my opinion, market saturation is only a superficial phenomenon, which contains too much helplessness. In essence, every industry in the domestic market contains huge potential demand, and the products and services provided by our market are far from meeting the needs and pursuits of consumers, let alone the desire to consume. Consumers have suppressed and accumulated a great desire for consumption, but due to the lack of differentiated products in our market, they cannot satisfy their desire for consumption and restrain their consumption behavior. Taking the author's work in Hangzhou and Wenzhou, Zhejiang Province in 2007 as an example, after returning to Urumqi at the end of the year, I deeply realized the seriousness of domestic product homogenization. Originally, Zhejiang and Urumqi had a large span, and they were located in cities in the south, northwest and different regions, and their living habits and customs and cultures were somewhat different. But the author found that the products sold in the markets of these three cities are basically the same. Whether it's high-grade goods sold in department stores or small goods sold in wholesale markets, they are basically the same thing, so it's hard to see distinctive products. I bought a belt in Wenzhou, and I feel very proud of it. When I returned to Urumqi, there were also markets in the west gate of Urumqi. This just shows the general situation of the national market, that is to say, the products in the country lack differentiation, serious homogenization and lack of distinctive brand products. The more homogeneous products are produced, the more difficult it is to sell, and such products become commonplace and lose their competitiveness. Consumers naturally lose interest in consumption, resulting in what we call market saturation. Sometimes it's not that you don't want to spend, but that you can't buy what you want. The market is full of low-quality products with homogeneity and lack of individuality, which hinders our consumption behavior. We have a vast market and a lot of demand, but we lack multi-level diversified and well-positioned personalized goods, thus inhibiting people's desire for consumption. Therefore, if we want to expand domestic demand and improve the speed of economic growth, we must also have a sense of innovation, build competitive brands and produce differentiated products. However, the cultivation of innovative consciousness in domestic education is not enough. I think this is why our people like to imitate the style of foreign products and some fake and shoddy products. Only imitating manufacturing, without creativity, is an important stubborn disease that drags China into the ranks of powerful countries. We often say to the outside world that the culture of the Chinese nation is profound, but I think that China's 5,000-year-old cultural heritage should not be our brilliant capital, and then we should sleep on this achievement. But to use 5000 years of wisdom to build our brand. It's a pity that many people know little about their own culture and what Confucianism is in China. They don't know why Confucius and Mencius are respected to such a high position, moderation and benevolence. These are the essence of Confucianism. We are keen on the emergence of our culture every day, but we have not studied our own culture. It is precisely our culture that once brought us great honor. Just mention the four great inventions, compass, gunpowder, papermaking and printing, which didn't make us the number one in the world at that time. Therefore, talking about China culture can't just stay in words, but also learn from foreign countries. Learning China culture well is enough for you to build your own brand. There is a simple reason. Creating a brand is just like creating a religion, that is, creating a belief. You need a spirit, a clear teaching plan, so that your consumers can become your followers, so that they can trust you, rely on you and spread it for you, which is inseparable from you. A successful entrepreneur or entrepreneur should also be a philosopher. They should have their own unique logic and way of thinking. As long as you have thinking ability, you will certainly create a cultural brand. And thinking ability, you can learn from the culture of China. At this time, you won't be confused about brand building and brand management, as well as the real concept and definition of the brand, and your understanding of the brand will not just stop at expanding popularity. Even no longer think that branding is a strange phenomenon of propaganda and advertising. China needs to be a brand, but it is not a brand that many enterprises do advertising planning, media communication, design and marketing planning after establishing a brand management center. Because the brand vitality is too fragile, many of our enterprises have lost too much in this respect. Source: China Enterprise Management Network