1, trademarks have the function of distinguishing the source of goods or services and guiding consumers to make brand shopping.

2. Trademarks promote producers and operators to continuously improve or stabilize the quality of goods or services.

3. Trademark is the foundation of the company's brand, which is conducive to the competition in shopping malls and improves the quality of the company's products.

Trademark is an important part of intangible assets of the company.

5. Trademark is a necessary condition for applying for exemption from inspection, provincial and municipal famous brands, well-known trademarks and quality certification.

Unregistered trademarks are not bound by legal maintenance. Because the trademark is used by others, the law does not protect the trademark, so it is harmful to the company's market share and economic interests. Secondly, if someone else registers a trademark first, it infringes on the exclusive right of others to use its trademark and cannot use its trademark.