In August 1999, Dongyang Shuihua Knitted Underwear Co., Ltd. was established and began to produce Shuihua brand underwear.
Start building the Shuihua brand production industrial park. Shuihua’s first-generation VI visual image system was officially introduced and put into use, starting the road to brand building.
Opened the first directly operated water flower brand store. The Shuishui Peanut Production Industrial Park was completed in Dongyang and officially put into use.
In September 2002, Shuihua (International) Underwear Co., Ltd. was established in Hong Kong. In October 2002, Water Flower products were selected as the designated products of the Chinese synchronized swimming team in the 28th Athens Olympic Games. In October 2002, Shuihua Underwear participated in the 93rd Guangzhou Autumn Fair. In December 2002, a large-scale press conference was held at the Zhejiang World Trade Center to establish the brand path of Shuihua. At the same time, the second-generation Shuihua VI visual image system was launched to establish a brand-oriented marketing model.
In March 2003, it participated in the 8th China International Underwear Exhibition held in Shanghai. In July 2003, the first "Water Flower" Cup National Women's Underwear Knowledge Competition was held. In November 2003, Shuihua was rated as one of the “Top Ten Well-known Underwear Product Quality Notarization Brands in China” by the China Light Industry Product Quality Assurance Center. In November 2003, Flower in the Water was rated as a "Cross-century Zhejiang Famous Product".
In January 2004, Shuihua officially passed the ISO9001 international quality management system certification. In May 2004, the "Legend of Venus" large-scale underwear show national tour was fully launched. In July 2004, Zhejiang Shuihua Trading Co., Ltd. was established in Hangzhou. In May 2004, Shuihua launched the internal publication "Underwear Lover", which can be called the industry's first cultural internal publication.
In March 2005, the domestic marketing headquarters of the Shuihua brand moved to Hangzhou, establishing a development path to further enhance the brand image and create a leading brand in the industry. In March 2005, the Nanjing office of Water Flower officially started operation. In May 2005, the new comprehensive building of Shuishui Peanut Production Base was completed. In July 2005, it fully sponsored the Jiangsu New Silk Road Model Contest. In July 2005, the Shuihua brand was recognized as a "Chinese Famous Brand". In July 2005, the flagship store of Shuihua brand in Hangzhou officially opened for business. It can be called the largest store of a single underwear brand in Hangzhou. In August 2005, we participated in the 86th China Knitted Cotton Fabrics Fair and China International Knitted Textiles Expo held in Beijing. And the "Water Flower 05AW Underwear Fashion Trend" was released at the meeting. In September 2005, the 05AW new product launch conference was held at Zhejiang Wuzhou Hotel. In October 2005, Shuihua Bra was awarded the title of “Zhejiang Famous Brand Product”. In December 2005, the Guangzhou office of Water Flower officially started operation.
In January 2006, Water Flower fully sponsored Nanjing’s first subway collective wedding event. In February 2006, we participated in the 87th China Knitted Cotton Fabrics Fair and China International Knitted Textiles Expo held in Shanghai. In April 2006, it hosted the "2006 Guangdong Underwear Terminal Marketing Summit and Water Flower Guangdong Investment Conference". In June 2006, the "2006 Water Flower National Agents Conference and Best Terminal Commendation Conference" was held in Hangzhou World Leisure Expo Park. In October 2006, the Water Flower Wulin Clothing Show was held in Hangzhou Wulin Square, attracting nearly 2,000 people from all over the world. More than a dozen media outlets rushed to report on this event.
In December 2007, the Chinese trademark "水花" was recognized as a well-known trademark in China
In March 2008, the Shuihua Sofitel Shiwaiyuan Hotel held an autumn and winter product ordering meeting. In August 2008, efficient team training was held at Dongyang Edward Hotel. In September 2008, a three-day 2009 spring and summer new product ordering meeting was held at the Edward Hotel in Dongyang.
In March 2009, the 2009AW new product release show and ordering meeting with the theme of "Blooming" was held at Sofitel Hangzhou Xanadu Resort Hotel; three branch venues were added this time, namely Fuzhou, Changsha, Yancheng. In September 2009, a 2010SS new product ordering meeting with the theme of "Love" was held at the Hengdian Resort Hotel in Zhejiang. In September 2009, the "Water Flower Tenth Anniversary Achievement Exhibition and Cultural Month" event was held as part of the ten-week fashion celebration of Water Flower. In September 2009, Zhejiang Langzi Industrial Co., Ltd. was in Hangzhou. In November 2009, we jointly organized the "West Lake Thousand People Walking" activity of the Ten Weeks of Water Flower Fashion Celebration with the China Pink Ribbon Foundation, and invited domestic first-line stars Ma Yili and Zeng Baoyi to participate. In November 2009, the "Female Breast Care Summit Forum" event of the Ten Weeks of Water Flower Fashion Celebration was held and the famous writer Bi Shumin was invited. In November 2009, a large-scale celebration party for the ten weeks of Shuihua was held, and family members from all walks of life who had always cared for Shuihua were invited to celebrate together.
From March to May 2010, the Water Flower brand sponsored the Zhejiang Radio and Television Group FM104.5 "You Are a Female Anchor Activity" large-scale female anchor talent show. In April 2010, Shuihua once again renewed its association with the 5th Shenzhen International Brand Underwear Exhibition, and also participated in the Chinese underwear fashion trend conference with the theme of "The Fifth Element". In April 2010, the 2010AW new product release show and ordering meeting with the theme of "Blooming Legend" was held at Hangzhou Yunqi Resort Hotel; at the same time, the launch ceremony of Zhejiang Langzi Industrial Co., Ltd. and the launch of the new VI visual system of the Water Flower brand were held. In September 2010, the 2011SS new product ordering fair with the theme of "Yiqi Flying" was held at Sofitel Hangzhou Xanadu Resort Hotel.
In March 2011, the 2011AW new product ordering meeting with the theme of "Ode to Fengya" was held at the Yunqi Resort Hotel in Hangzhou. At the same time, two branch offices were added, namely Nanjing and Jinan. From March to May 2011, we jointly organized the "Women Volunteers in Action" large-scale public welfare event with the Women's Federation of Zhejiang Province and various cities. From May 1st to 2nd, 2011, we generously sponsored the first indoor auto show in Zhejiang media industry. On May 8, 2011, the joint female anchor radio station held the "Sending Flowers A Thousand Miles" Mother's Day charity event. In May 2011, it sponsored the popular idol drama "Symphony of Destiny". In May 2011, Shuihua won the honor of "Top Ten Underwear Brands" at the 6th Shenzhen Underwear Exhibition. On September 7-9, 2011, the 2012SS New Product Release Show with the theme of "Elegant Fashion" was held at the Crowne Plaza Hotel in Hangzhou Xanadu. Ordering meeting; a commendation meeting was held at the same time.
On March 8, 2012, the "Ten Thousand Flowers for Women" large-scale charity event was held in Hangzhou from March 18 to 23, 2012. The "Ya Zhi" 2012AW new product ordering fair was held simultaneously in Nanjing, Jinan and Guangzhou, and the home venue was pioneered in the terminal flagship store.