The difference between Double Eleven and Double Twelve: different merchants, different promotion purposes, different preferential strength, different shopping processes and different participation thresholds.

1. Different businesses

Double Eleven is mainly aimed at Tmall businesses, especially the original offline brands, while Double Twelve is mainly aimed at Taobao businesses.

2. The purpose of promotion is different

The promotion purpose of Double Eleven is to help Tmall merchants clear their inventory, increase sales, and also help consumers get more discounts. The purpose of Double Twelve is to appease the dissatisfaction of Taobao small businesses with the interception of Double Eleven, and to improve their performance and attention by the way.

3. Different preferential intensity

The preferential intensity of Double Eleven is greater, and consumers can enjoy more discounts and concessions. The preferential strength of Double Twelve is relatively small, mainly because of the preferential activities provided by some small businesses in order to attract consumers.

4. The shopping process is different

The shopping process of Double Eleven is relatively simple, mainly through the Tmall platform. The shopping process of Double Twelve is relatively complicated, and consumers need to make purchases on Taobao platform.

5. The participation threshold is different

The participation threshold of the Double Eleven is relatively high, and you need to register in advance and pass the examination before you can participate in the event. The participation threshold of Double Twelve is relatively low, as long as registered users of Taobao can participate in the event.