The old trademark consists of the brand name "Heilan Home" and the English abbreviation "HLA", with the overall color scheme of "blue + yellow". Among them, the four characters "Hailan Home" are presented in italics.
The new logo currently being prepared consists of four circles, representing a gathering space. The combination of these four circles symbolizes the tolerance of Heilan House in different eras, regions and social backgrounds. The new trademark breaks the original square size and draws on the ancient Chinese philosophy of "the sky is round and the earth is round". It is a natural creation of heaven and earth, which is very beautiful.
"Heilan House" (English abbreviation: HLA) is a clothing brand under Heilan House Group Co., Ltd., headquartered in Jiangyin City, Wuxi City, Jiangsu Province. It mainly adopts a chain retail model to sell products. Men's clothing, accessories and related products. In January 2017, Heilan Home won the title of "Top Ten Influential Clothing Brands in 2016" at the China Clothing Network Ceremony.
Brand Introduction
In September 2002, a new popular clothing "retail format" - Heilan House men's clothing optional shopping mall officially opened its doors to welcome customers. In March 2007, "Heilan House" won the "Potential Award" of the China Clothing Brand Annual Award for its chain operation, unified image and large-scale marketing model. This was the second time that Heilan House won the "Potential Award" for clothing after the "Marketing Award". Industry recognition.
In terms of operations, Heilan House uses its own resources to effectively control the cost and quality of clothing, and strictly implements the international clothing industry production standards, thereby achieving "high quality, mid-price" men's wardrobes brand dream. When Heilan House was founded, it proposed to create an independent brand of national clothing. While making good products, Heilan House also attaches great importance to the brand image.
The above content refers to Baidu Encyclopedia-Heilan Home